adds a tinsel twinkle with Alia Bhatt

Posted by: at 7/28/2017 06:26:00 am

Next generation superstar to endorse brand and enable engagement with the contemporary young shopper

Bangalore, 28 July 2017:, India’s leading online fine jewellery platform, has appointed Alia Bhatt as its first brand ambassador. The stylish and vivacious young actress will endorse’s expansive range of jewels as the brand looks to strengthen its position as the country’s foremost online destination for exclusive fine jewellery.

Thrilled about her first jewellery brand association, Alia Bhatt said, “I’m quite excited to be part of’s journey. The brand complements my personal style beautifully as it is contemporary, elegant and offers a fantastic range of eclectic designs for every occasion. Today’s modern shopper who is constantly on the move will love the thousands of design options and ease of shopping on”

Speaking on the association, Gaurav Singh Kushwaha, Founder and CEO, said, “We are delighted to have Alia Bhatt as the face of brand which has grown strongly over the past few years. We are at an inflection point and a young icon like Alia can help connect with our core audience and enable exponential growth. She is the perfect embodiment of what we stand for – a distinctive style, confident and a sparkling personality. We look forward to charting an exciting brand journey with her.”

As part of the brand association, Alia will feature in’s latest brand campaign to be aired in August, ahead of the festive season. The company will look to leverage the actress’s popularity and reach as a youth icon to engage with young working women, who form a core audience for the brand. Starting with this campaign, is going all out to promote their ‘Try At Home’ experience, a unique service offering that is out to disrupt the way fine jewellery is bought today. leads the rapidly growing online fine jewellery market in India with over 35% market share. The brand being a design powerhouse adds over 200 new jewellery designs each month to its portfolio of over 5,000 designs catering to various occasions and themes. Some of the latest launches include Noir (Art deco collection), SoulMist (inspired by forms of Sufism) and B-Iconic (Signature BlueStone collection).

The online jewellery sector in India has grown rapidly in the recent years and is projected to become a $2 billion market by 2022. aims to capture a dominant share of this market.


Established in 2011, is revolutionizing the precious jewellery and lifestyle segment in India with a firm focus on Design and Customer Experience. The platform features more than 5,000 unique designs from a wide collection of themes to suit every occasion with over 200 new designs added every month. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Policy and Lifetime Exchanges. Shoppers also experience the ease of luxury shopping from the comfort of their home with a unique Try At Home facility available in 18 cities. has raised a total of $60 million from marquee investors such as Iron Pillar, IIFL, Accel, Kalaari, RB Investments, Saama Capital, IvyCap Ventures, Dragoneer, Mr Ratan Tata and Ms Meena Ganesh.

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