Inspiration for the idea.... Run or Fun

Posted by: at 7/25/2017 03:34:00 am



Who says running is a serious affair? The recent Relay Run by the Hyderabad Runners Society at Necklace Road was anything but serious. While the teams were serious about running, the costumes and the themes runners displayed on Sunday morning was quite impressive. One got to witness various unique and meaningful themes; especially the three winning teams out of 80 plus teams showcased the spirit of creativity, teamwork and sportsmanship.

Best Costume: Yolo Jatara 
The winner of the best costume team Yolo Jatara says “Yolo is a small group of running enthusiasts who believe that running is happiness. In fact, for us 'running is a festival'...hence we named our team Yolo Jatara. For people of Telangana what is a bigger festival than 'Bonalu'? We wanted to showcase the Telangana culture and yes, the message of 'Running is Happiness' through this relay race! So, each team member dressed up in one character that would reflect the festival.  Our theme was an instant hit with everyone wanting to click pictures with us; initially most of them didn't even recognise us! Hyderabad Runners hosted an amazing event, as usual!
We took running to another level by hiring a professional make-up artiste for the authenticity of the character Pothuraju. We had to really run around the city scouting for the perfect props, to get the exact look. In the end, all our efforts paid up when we won the first prize.

Second Best Costume: Aam Runners Party
We believed that fitness is also a 'movement' and that was the genesis of the team name idea: Aam Runners Party (ARP) says Serene County Runners. We wanted it to be catchy and something people can relate to easily. Having frozen the name, the next step was to think of the communication. After a few cups of tea and ideation, we decided to use the word 'Couching' in lieu of 'Corruption'. This would not only retain the main symbols intact but also amplify the message. Couching is as bad as Corruption. It symbolises laziness and systemic corrosion of habits. Both are silent killers that need to be taken head on. One of us remembered a tag line that said, 'Zero Tolerance for Corruption'. So, creating the tagline 'Zero Tolerance for Couching' was an easy adaptation.

Inspiration for the idea.... Run or Fun

Inspiration for the idea.... Run or Fun

Inspiration for the idea.... Run or Fun


Key elements of the prop were the 'cap', the 'muffler', the 'chashma', the 'moustache', the 'jhadoo' and even the 'coughing'! We decided to make the props ourselves by getting poster papers, roped in our kids for cutting the sheets for caps, picked the 'chashmas' from whoever we could to reinforce the message via caricature. The female members in our team came with the idea that they would wear the big artificial moustache and the large frames of eye-glasses. And that worked brilliantly and just as expected the caricature got amplified. The final bit of 'creativity' happened when we realized that in the hurry to start for the event, we forgot the jhadoos back home. Guess who helped us: The cleaning staff of GHMC at the Necklace road railway station.

Third Prize Winners: The Good, The Bad, and The Ugly
One of the annual events of HR – the Fancy Dress Relay run is a much-awaited event. It helps unveil the child in each of us. Prashant, one of the team member’s childhood fantasy was to be a cowboy and he has the panache to match his wish. The other mate Abhijeet had the natural swagger to don the cowboy look. The fourth member had the innocent look to be the damsel in distress. To top it we all had the enthusiasm ala the cowboys looking for the treasure of gold coins.... and so, the team was decided --- The Good, The Bad, and The Ugly. We had decided to make use of the stuff available around the house rather than renting/buying stuff. The better halves took over and very resourcefully managed to dress us all. bang.... bang...... bang says proud Secunderabad Runners.

About Hyderabad Runners:
Airtel Hyderabad Marathon has now become synonymous with many things which are Hyderabadi.  It owes the current status to the vision, passion and hard work of the members of Hyderabad Runners, the team that had introduced this mammoth racing extravaganza to the city of Hyderabad. Founded in 2007, a good four years before the Marathon began to run across Hyderabad, the group currently has over 4500 online members. The members dedicated its endeavour to inculcate community running culture in the city and roping in people from all walks of life. The baby steps covered shorter runs before the half and full marathons made their place on the map. Their mission is to promote active lifestyles amongst the public and make running as the preferred form of fitness activity in and around the twin cities of Hyderabad and Secunderabad.



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