Oceedee collaborates with Designer Rahul Mishra for his evocative collection at India Couture Week 2017

Posted by: at 7/28/2017 12:43:00 am


New Delhi July 27th, 2017: Oceedee, the accessible luxury shoe brand collaborated with Rahul Mishra and launched his opulent Couture Collection for the season, Parizaad, at India Couture Week 2017 today. The launch witnessed the coming together of two ingenious brands that showcased an elegant line that lends newer dimensions to the craft.

Rahul Mishra’s Couture Collection for 2017 is a nostalgic rendering of the vast reservoir of ancient science and architecture. Parizaad is a poetic confluence of yarn, colours, textile, ornamentally hand worked motifs that brings forth new forms of visual expression, where abstraction and complex geometry create kaleidoscopic multiplicity and infinite patterns. One can see shades of Persian, Roman and Byzantine architecture from centuries ago through this collection. This Couture, the designer brings an eclectic mix of beautifully hand crafted lehnga’s, kalidar’s& silhouettes inspired from traditional Indian ensembles

Taking the collaboration further, Oceedee created a variation of velvet shoes with leather lining which includes designs with intricate vegetal motifs, patterns of mosaic, and the uninterrupted patterns of tiles of flowers, chevrons and spandrels from the rich decorative vocabularies of an earlier era. The brand has carefully inspiration for the embroideries on the shoes with the highly intricate use of geometric patterns, girikh, or haft rangi on the clothes gives a purity and uniqueness to the collection. The mathematics of tessellation, complex geometry and other elements are transferred on to the shoes.
Embodying deeper meaning to ancient skills and science, preserving traditional techniques and craftsmanship while fusing it with embroidery to enhance the feel of luxury is what makes this collaboration special.
Oceedee has previously collaborated with Rahul Mishra for India Couture Week and designers such as P.E.L.L.A, Kanika Goyal Label and Garo for Lakme Fashion Week.

Oceedee collaborates with Designer Rahul Mishra for his evocative collection at India Couture Week 2017

Oceedee collaborates with Designer Rahul Mishra for his evocative collection at India Couture Week 2017

Oceedee collaborates with Designer Rahul Mishra for his evocative collection at India Couture Week 2017

Oceedee collaborates with Designer Rahul Mishra for his evocative collection at India Couture Week 2017


About Oceedee
OCEEDEE is an accessible luxury brand for high quality shoes that inspires a sense of glamor, confidence and sensuality in the modern day woman. Passion, Innovation and Luxury are at the heart of the brand’s philosophy. These values are reflected at every level from our inspired designs to meticulous craftsmanship, and made to last quality with a promise to deliver “Fashion without compromise”.

First of its kind in India, OCEEDEE’s online design studio allows women to customize their shoes and let their imagination come alive. It is a simple and fun platform to select and customize from our capsule collections or design their own shoes. It offers more than nine billion unique combinations using close to 250 styles, 50 leathers and 13 different heels. It allows women to envision their masterpiece, personalize it, and preview their own creation before ordering their perfect pair

Brand Rahul Mishra:
Rahul Mishra, International Woolmark PrizeWinner, champions slow fashion with traditional Indian textiles – hand woven, hand embroidered, hand crafted - with a universal context and retailing across top end fashion stores globally.Rahul Mishra is amongst most exciting rising stars in global fashion, and showcases as part of the official calendar of Paris Fashion Week. He has attracted the admiration from fashion’s most influential journalists like FrancaSozzani (late) from Vogue, Stefano Tonchi from W Magazine and Tim Blanks from Business of Fashion. International Fashion Editor of Vogue Suzy Menkes, an avid follower of his work, rates him a “national treasure”. Amongst his many accolades, he has been featured in GQ’s Power list of “50 Most Influential Indians” and is also on the global influential list “BoF 500”A master storyteller Rahul Mishra weaves stories of people, places, process & craft; every season to bring forth newer interpretations and design interventions to craft, techniques and serving larger purpose of engaging, employing and empowering the artisans.
The brand opened its flagship store in New Delhi in July 2017.


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