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Shedding its vertical-agnostic approach, NowFloats gives new impetus to vertical-specific offerings

Witnesses a hike of 50.36% in its manufacturing vertical with is horizontal and customized SaaS solution

New Delhi, July 13, 2017: - Presently betting big on its manufacturing vertical, NowFloats, ditches its vertical-agnostic approach to take on a new vertical-specific approach. The shift in its outlook was spurred by the unprecedented growth witnessed in its manufacturing segment. The company witnessed a hike of 50.36% in its manufacturing customer base in 6 months’ time between 2016 and 2017, following the customization of its offering to the segment. These developments render NowFloats as the first horizontal SaaS solution provider in India, offering customized products for specific verticals.

Further elaborating on its new business attitude, Ronak Samantray, Co-founder & Chief Software Architect, NowFloats said, “NowFloats was incepted with the idea simplifying solutions in a way that was equally effective for any small and medium business. However, we soon realized that by customizing our offerings and making it vertical specific we could facilitate our customers better. Recognizing the potential of our realization, we focused on manufacturing vertical and witnessed a surge in our customer base in almost no time. Our transition from vertical-agnostic to vertical specific approach has emerged to be profitable for our clients by manifolds.”

NowFloats ever since its launch has managed to get many small and medium businesses come online and widen their horizons. Tailoring its product to make it vertical specific has yielded better results. For Example, the brand has been able to generate almost 24 million visits to all merchants in the manufacturing segment till date.

About NowFloats
NowFloats is a technology company which helps offline businesses become relevant online by enabling them an easy-to-use app. It enables the customers by initiating their business presence online, auto prompting and optimizing content for local search, and integrating with inventory to enable transactions. All this via the NowFloats Boost App! Founded in May 2012, the NowFloats founding team includes CEO Jasminder Singh Gulati (Jas), COO Nitin Jain, CXO Neeraj Sabharwal and CSA Ronak Kumar Samantray, who was listed among Forbes Asia’s 30 Under 30 in March 2016. NowFloats connects nearly 250,000 businesses online across India and works in alliance with several partners and resellers.