VODAFONE BRINGS MAGZTER – WORLD’S LARGEST DIGITAL NEWSSTAND TO ITS USERS

Posted by: at 7/27/2017 04:02:00 am

- Provides exclusive offers to customers to access over 100,000 issues of 4,000+ best-selling magazines across the globe at an attractive price
- Customers can enjoy free trial for a month and then continue enjoying the services starting at Rs 49/- month

Vodafone India today announced an exciting partnership with Magzter, the world’s largest digital magazine newsstand – to offer an unparalleled digital reading experience to 200 million+ customers in India. With this association, Vodafone customers can now access over 100,000 issues of 4,000+ best-selling national and international magazines across the globe at an exclusive offer price. The service is free for a month post which the customers can continue the services starting at Rs 49/month.

The rapid growth in adoption of digital devices such as tablets and smartphones has seen a shift in the modes for accessing traditional media. India is witnessing a proliferation in digital editions of magazines. Speaking about the partnership, Dipankar Ghoshal, National Head – VAS and Content, Vodafone India said “Our customer base is growing digital savvy by the day. These users are constantly looking to consume content on the go. This initiative will provide our valued customers access to over 4,000 best-selling magazines across the globe at a very attractive price. Vodafone’s partnership with Magzter is a step toward broadening our base of content partnerships that deliver a richer and more personalized experience for our customers.”

Under this agreement, Vodafone customers can get access to the most popular magazines including International, Indian and Regional titles like India Today, Filmfare, Vogue India, Outlook Business, Entrepreneur, Femina Hindi, Tinkle, Nakkheeran, Kungumam and many more. After enjoying FREE trial for a month, Vodafone customers can opt for one of these options -

-          With Magzter GOLD Lite, Vodafone customers can get unlimited access to any 5 magazines of their choice from a collection of 4000+ handpicked magazine selection at just Rs. 49/month.

-          With Magzter GOLD, Vodafone customers get unlimited access to 4,000+ best-selling magazines and curated premium articles. Interestingly, Magzter GOLD subscription of Rs. 199/month, can be shared with up to 4 family members for free.

The magazines spread across 30+ exciting categories including automotive, business, comics, education, entertainment, fashion, fitness, lifestyle, news, politics, science, technology and travel, thereby engaging everyone in the family from 6 to 60+ years of age. The readers can enjoy unlimited access to superlative content from all the major countries including India, USA, UK, Singapore, Australia, Canada and South Africa on the go. Apart from leading Indian English magazines, Magzter also offers magazines across all the regional languages including Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Punjabi, Gujarati and Urdu.

This partnership between Magzter and Vodafone is sure to open up new avenues for both the companies. While Magzter is confident of adding millions of new users to its existing 35+ million user base, Vodafone sees this as an opportunity to provide compelling value-added services to its loyal customers at great value propositions.

To avail these offers, customers need to download the free Magzter app either through MyVodafone App or Google Play Store

Elaborating further on the partnership, Girish Ramdas, CEO, Magzter Inc. said “We constantly look out for ways to increase our user base and also create a positive impact by propagating digital reading across the globe. In this direction, we're very excited to partner with Vodafone in India and offer our unlimited reading service, Magzter GOLD, to their users. This will bring both Indian and global content to Vodafone users at a very nominal price. We are quite confident that it will be a win-win-win strategy for Magzter, Vodafone and the users.”

Vijay Radhakrishnan, President, Magzter Inc. added “The digital reading landscape is growing significantly in India and this partnership with Vodafone will help accelerate the growth of digital magazine and article readership amongst Indian consumers. Vodafone is a household name in India, UK and many other countries in Europe, Middle East, Asia Pacific and we are looking to extend this partnership to many regions to benefit the publishers and consumers worldwide.”

About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 209 million customers (over 114 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and has fixed broadband operations in 19 markets. As of 30th June 2017, Vodafone had 523.5 million mobile customers and 18.5 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates.  For more information, please visit www.vodafone.com.


About Magzter
Magzter Inc. is the world's largest and fastest growing self-service, cross-platform digital magazine store and newsstand with over 35 million digital consumers and more than 9,200 magazines from over 4,000 publishers. Headquartered in New York, Magzter has its local presence in London, Barcelona, Amsterdam, Mexico City, Cape Town, Chennai, Singapore, Tokyo and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing® System, that allows publishers to upload their magazines with a single touch, Magzter also enables them to publish interactive/audio-visual content in the magazine as it supports HTML5.

The FREE Magzter app is available on Apple iOS, Android (Google Play), Amazon App Store and Kindle Fire as well as the web with more platforms coming soon. Users can buy their magazines on any of the devices/platforms mentioned above and seamlessly port their purchases to any other devices, a feature unique to Magzter.

Magzter also launched a path-breaking "All-You-Can-Read" subscription service called Magzter GOLD in January 2015, which gives digital readers unlimited access to thousands of magazines for a low monthly price. In August 2016, Magzter introduced the game-changing ezRead 2.0 feature for its apps, which enables smartphone users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning high resolution photography.

The company counts among its publisher customers some marquee names including Time Inc. (USA), Condé Nast (USA), Hearst (USA), American Media (USA), Bloomberg (USA), Maxim Inc. (USA), Black Enterprise (USA), Hearst Magazines UK, Dennis Publishing (UK), Time Inc. UK, Bauer Consumer Media (UK), Media24 (South Africa), Edipresse Asia (Hong Kong), India Today Group (India), Worldwide Media (India), Singapore Press Holdings (Singapore), Hearst Shkulev Media (Russia), Pacific Magazines (Australia) and Grupo Expansión (Mexico). Magzter has been rapidly increasing its publisher base with magazines from over 50 countries including the United States, United Kingdom, Germany, Spain, China, Hong Kong, India, Russia, Mexico, Indonesia, Thailand, Philippines, Malaysia, Singapore, etc.; making it truly the #1 choice for magazine readers and publishers globally.


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