Zomato rides with Ola to bring a bouquet of integrated offerings for millions of customers

Posted by: at 7/27/2017 04:43:00 am

~ Strategic integration to enhance customer experience by leveraging the strengths of the respective portfolios ~

Zomato’s online ordering functionality to integrate into Ola Play with a custom micro-app
App and web integration, enabling customers to make bookings for Ola rides while looking up food and restaurant options on Zomato; Ola Money to integrate with Zomato properties
Zomato partner restaurants to set up special zones to help customers make Ola bookings

27th July 2017: Ola, India’s largest and most popular mobile app for transportation, and Zomato, India's home-grown global restaurant discovery and food ordering platform, announced a strategic partnership to offer a range of integrated exclusive offerings to their customers. Under the alliance, two of India’s most progressive and trusted new-economy brands, Ola and Zomato, are bringing together their respective platforms and reach to co-create a comprehensive ecosystem for the customers of both service providers. Ola has been focused on building a seamless customer experience by bringing together various offerings through such integrations.

Zomato will integrate Ola APIs into their app, enabling easy access to mobility for customers looking for restaurant/eating-out options on their app. Customers will be able to book an Ola ride to the restaurant straight from the Zomato app. Additionally, Ola Money, one of India’s largest mobile wallets, will be integrated as a digital payment solution within the Zomato App and website to enable secure and seamless payment on Zomato for orders placed on Zomato’s properties. Zomato partner restaurants will also set up special zones, where customers can book an Ola.

In a first of its kind integration, Ola Play customers will be able to view restaurant/food options, read reviews, order food as well as make table reservations through a customized Zomato micro-app on Ola Play, the world’s first connected car platform.

As pioneers and innovators of India’s Internet economy, Ola and Zomato solve for young India’s two most important needs - mobility and food! Millions of Indians use Ola and Zomato every day of their lives. A deep partnership between both brands that spans across each other’s offerings, payments, and ease of use, will enhance the experience for users.

Saurabh Mishra, Director - Alliances at Ola, said, “At Ola, we are focused on building products and services that enrich customer experience on our platform. This partnership with Zomato brings increased convenience, seamless mobility and dining or ordering experience to the customers of both the platforms. From bringing in the ease of scrolling through the Zomato app while enjoying an Ola Play ride, to the convenience of booking an Ola ride and paying through Ola Money at various Zomato properties, this partnership is a win-win for users on both sides. With Ola’s scale and network across a 110 cities and Zomato’s leadership in partnership in the food-tech space, this partnership has the potential to grow and create much more value for customers in the time to come.”

Mukund Kulashekaran, Business Head Online Ordering at Zomato said, “We are delighted to partner with Ola in enabling a seamless mobility experience for our customers as well as help them access Zomato during their rides on Ola Play. Mobility is an essential part of the overall dining experience and Ola brings together the widest network and choice of vehicles across a 110 cities in India. Ola’s unique suite of offerings from Ola Money to Ola Play, align with the experience we desire for our customers. We are confident that this association will help both brands co-create exciting offerings for customers.”

The partnership marks yet another step towards integrating popular services to offer a unified consumer experience. Other than the content, payment and PoS network, both partners will also work to offer a range of value-added services to their customers.

About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 700,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com/media for more information.

About Zomato:
Zomato, the global restaurant search and discovery platform, was founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently provides in-depth restaurant information for over 1.4 million restaurants across 24 countries. Zomato also has a food delivery feature that lets users order online in India and the UAE. Zomato also offers users online table reservation services in select markets.

Zomato is used by consumers worldwide to discover, rate, and review restaurants, and to create their own personal network of foodies for trusted recommendations, with the search and discovery service available in over 10,000 cities across the globe. Zomato has recently expanded its offering to subscription services such as Zomato Gold, and a Point-of-Sale system, creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionize the restaurant industry. The Zomato app is available on iOS and Android, and can be downloaded at zomato.com/mobile.



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