Havas Media bags integrated media mandate of Faircent.com

Posted by: at 8/04/2017 12:00:00 am

New Delhi, August 4, 2017: Havas Media Group, India has bagged the integrated media duties of Faircent.com, India's largest peer to peer lending platform. The account will be handled out of the agency’s Gurgaon office.

Faircent.com is India’s largest peer to peer lending website which caters to retail and business loans. It is an online platform where, people who have spare money lend it directly to people who want to borrow, thereby eliminating high margins that traditional intermediaries make on loan transactions. Faircent.com is committed to facilitating fast and low-cost credit to individuals, MSMEs and SMEs; while providing a new investment opportunity to those with surplus funds. Through innovation, enterprise and dedicated customer-focus, Faircent.com has emerged as India’s largest P2P lending website with more than 1.8 lakh registered Borrowers and 18,000 registered Lenders. Till date the platform has dispersed loans worth more than INR 20 crores.

Commenting on the partnership, Karun Thareja, Chief Marketing Officer, Faircent.com, said, “We are pioneers in the Indian lending ecosystem and have a unique offering that has already seen tremendous traction in the market. To launch our first-ever, 360-degree advertising campaign across mediums, we were looking to partner with a media agency that can understand our business and have tremendous passion for it. Havas Media presented an insightful and compelling communication strategy and we are happy to partner with them”.

On the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “P2P lending marketplaces have been a growing phenomenon in the country & is expected to grow up to $5+ billion over the next four to five years. Faircent.com is a clear disruptor in this space. With a simple and transparent revenue model, Faircent.com has not only built a strong customer base but has added value to both borrowers & lenders. This win further consolidates our position as the destination agency for the new-age entrepreneurial clients. We are delighted to be partnering with them and look forward to their explosive growth.”

“Faircent.com fills a critical need gap in the digital financial eco-system by allowing greater credit access & empowering customers by having a transparent rate discovery model. Transparency and accountability, are also core values at Havas Media Group. We are glad to take on the mandate of yet another entrepreneurial & digital first brand like Faircent.com. We look forward to this association.”, added Mohit Joshi, Managing Director, Havas Media Group, India.

About Faircent.com

Faircent.com is the only P2P lending company that has been acclaimed as the ‘Interbrand Breakthrough Brand in Finance’ by Interbrand in its Breakthrough Brands report 2016 in partnership with Facebook, NYSE & Ready Set Rocket. Recently, it was awarded the NASSCOM Emerge50 given to India’s high potential top 50 emerging companies in different domains. In a development which reflects its technological prowess and market leadership, Faircent.com has been awarded the status of a ‘Super Start Up’ by Superbrands. ‘SuperStartUps’ is an initiative by Superbrands that is aimed at identifying high-potential tech start-ups in the country which exemplify Trust, Dependability, and Respect.

Faircent.com in its nascent history has been able to garner recognition from the Industry – It was showcased as one of the top start-ups at Start Up India, selected for the first batch of NASSCOM 10,000. It is part of the Microsoft Accelerator Winter Cohort and BizSpark programme and was one of the top 10 companies from India to be selected for Web Summit in 2013.




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