Shemaroo Entertainment acquires RIGHTS for LIVE VIDEO Content distribution of “Lalbaugcha Raja” on mobile, Internet & DTH platforms

Posted by: at 8/22/2017 10:56:00 pm

Bring Lalbaugcha Raja to your home this year!


23rd August’17, Mumbai: Shemaroo Entertainment, one of India’s leading integrated media content houses, acquires rights for the live feed of one of the most popular Mandals of Maharashtra–“LALBAUGCHA RAJA” for mobile, Internet and DTH platforms. Shemaroo Entertainment will distribute content of Lalbaugcha Raja (video and images) to all the telecom operators across the country.

Consumers will now be able to enjoy Live Darshan & Maha Aarti of Lord Ganesha on their mobile and TV sets. It will be available on Shemaroo’s latest android app “Gods” and few other select mobile apps. One can also SMS - “SELBR” to 56060 to enjoy the Darshan, post which, a link will be received on the mobile set and one can enjoy LIVE Darshan of “Lalbaugcha Raja” by simply clicking on it. LIVE Darshan of Lalbaugcha Raja will be available from 25th August 2017 onwards. Consumers who want to enjoy the Live Darshan on their TV will have to subscribe to the devotional service from their DTH Operators. Live Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky- Devotion (Service No 1051), Dish - Bhakti Active (Service No 1069)& Videocon - D2H Darshan (Service No 481).

Jai Maroo, Director, Shemaroo Entertainment Ltd shared his thoughts on the occasion, “It feels great to be blessed with an opportunity to distribute the Live Darshan of Lalbaugcha Raja to lakhs of devotees across India on various platforms. Every year we make an effort to make the Darshan easier and a better experience for our consumers. Hence, this year it is also available on our own app – Gods. Also expanding the number of platforms means reaching to a wider audience. We also take pride in the fact that Shemaroo is one of few companies in India that offers such a wide range of content to all the platforms where entertainment is consumed.”  

Mr. Sudhir Salvi, Secretary, Lalbaugcha Raja Sarvajanik Ganeshostav Mandal added, “We are glad to continue our association with Shemaroo Entertainment Ltd. for seven consecutive years. Every year, we have lakhs of people visiting us. There are also a huge number of people who want to get the darshan of the lord but are not able to come. It is through Shemaroo’s efforts that these devotees are able to enjoy the Darshan of Lalbaugcha Raja in the comfort of their homes.”

About Shemaroo

Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system. For further Information, please visit www.shemarooent.com


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