Shemaroo Entertainment wins international award for its digital campaign

Posted by: at 8/01/2017 04:29:00 am

Shemaroo Entertainment wins international award for its digital campaign

Bags CMO Asia Award, Singapore2017 for Best use of Twitter        

1st August’17, Mumbai: Shemaroo Entertainment Ltd, one of the leading content houses in the country, gets recognized on an international platform for its social media campaign - #FilmiGaaneAntakshari. The company wins CMO Asia’s Social Media and Digital Excellence Award, Singapore2017 for “Best Use of Twitter”. Prior to this, the campaign also bagged Golds at the ‘The Internet & Mobile Association of India (IAMAI)’, Goa Fest Media Abby and has its name registered in Limca Book of Records.  

There were approximately 40 countries that participated in the event. The list includes Australia, Japan, UAE, Turkey and Vietnam among others. The jury panel included high dignitaries from across Asia.

Hiren Gada, Director, Shemaroo Entertainment shared his thoughts “It is a very proud and exciting moment for all of us to win this international recognition for our digital campaign - #FilmiGaaneAntakshari and we are thankful to CMO Asia for this prestigious award. Shemaroo has been one of the flag bearers of digital content and this award is a big milestone in our digital journey. Breaking many myths, through #FilmiGaaneAntakshari we have made retro the new cool on Social Media Platforms.”

#FilmigaaneAntakshari was the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26th September ‘16 to 3rd October ‘16 running for a total of 168 hours. The campaign was not just unique because it ran for 168 hours continuous, but also because it created a great buzz by generating over 1.5L Tweets with an Impression of 444M and Reach of over 6.5M.

The 8th CMO Asia Awards is a premium forum bringing elite marketers, brand custodians, advertising and creative honchos together under one roof. As an invitation-only event taking place behind closed doors, the program offers top marketing professionals, agencies and consultants an intimate environment for recognizing & rewarding excellence. The Awards will bring the best industry professionals who have made the outstanding contributions in the Branding & Marketing fraternity. The Awards aim to reward the best in the industry enhance reputations.


About Shemaroo
Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system. For further Information, please visit www.shemarooent.com




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