TI Cycles and Schwinn announce Brand licensing partnership to bring Schwinn kids bikes to India

Posted by: at 8/31/2017 07:21:00 am



Bangalore, August 31, 2017: TI Cycles of India, one of the leading bicycle manufacturers in India, a part of the USD 4.7 Billion Murugappa Group announced that it has signed up Pacific Cycles USA, a part of Dorel Industries, Inc., to acquire the Brand Licensing rights for the brand Schwinn for India for a period of 33 years. TI Cycles will launch a complete portfolio of Kids bicycles for 4 to 11 Year olds in early 2018

The entire lineup of Schwinn Kid’s bikes will be unveiled during the TI Cycle Annual Dealer Meeting in February 2018. More than 300 dealers across India will attend the meeting to get a look at the 2018 product lineup. In 2007, TI Cycles had signed an agreement with Dorel to bring premium cycling brands Cannondale, Schwinn, GT and Mongoose to Indian consumers, opening up the performance cycling category for the first time in the country.

“TI Cycles has been at the forefront of bringing the best in international cycling to the Indian market,” says Arun Alagappan, President of TI Cycles of India. “Our goal has always been to offer the finest products and experience to Indian consumers.”

“This is the first brand licensing agreement for the Schwinn brand in India,” says Jeff Weiss, Senior Vice President of International Sales, Dorel Sports. “We’re looking forward to bringing the Schwinn name to kids’ bikes in the Indian market and helping to meet the growing bike needs of Indian consumers.


About Murugappa Group

Founded in 1900, the INR 300 Billion Murugappa Group is one of India's leading business conglomerates. The Group has 28 businesses including eight listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Shanthi Gears Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Transmission systems, Cycles, Sugar, Farm Inputs, Fertilisers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies such as Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Sociedad Química y Minera de Chile (SQM),Yanmar & Co. and Compagnie Des Phosphat De Gafsa (CPG). The Group has a wide geographical presence all over India and spanning 6 continents.

Renowned brands like BSA, Hercules, Montra, Mach City, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos are from the Murugappa stable. The Group fosters an environment of professionalism and has a workforce of over 32,000 employees. For more details, visit www.murugappa.com



About TI Cycles of India

TI Cycles of India, a Unit of Tube Investments of India Ltd., (TI) is one of the leading bicycle manufacturers in India, is a part of INR 295 Billion Murugappa group. TI Cycles has been at the forefront of innovations and is a pioneer in the market of bicycles.

TI Cycles has 4 brands - BSA, Hercules, Mach City and Montra, which cater to a wide variety of distinct consumer segments.  Apart from a strong 1400 direct dealer network, TI Cycles has established retail formats for marketing its brand of cycles, fitness equipment and accessories. TRACK & TRAIL, TRACK & TRAIL SPORT and BSA HERCULES EXCLUSIVE are the 3 retail formats which provide customers a satisfying and value for money experience. The company has recently ventured into the lifestyle recreation space with the opening of India’s first bicycling theme café in Chennai, Hyderabad and Gurgaon - “Ciclo Café”. The company organizes over 1000 activities promoting cycling every year. The Company has 3 plants and 11 warehouses through which it serves its dealers & retail network


About SCHWINN 

Schwinn is a brand of Pacific Cycle, a division of Dorel Industries’ (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse brands, including Mongoose, IronHorse, Pacific, InSTEP, Dyno, Playsafe, KidTrax. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide.  Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time.  With a continued dedication to quality, Schwinn looks forward to providing innovation and performance to people of all ages.  Information about Schwinn bicycles is available at www.SchwinnBikes.com.



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