Toyota Kirloskar Motor kicks off “Safety Experiential Drive Camp” in Bangalore

Posted by: at 8/28/2017 12:26:00 am
Toyota Kirloskar Motor kicks off “Safety Experiential Drive Camp” in Bangalore


Bangalore, August 28th 2017: Reiterating its position as a global automotive safety leader, Toyota Kirloskar Motor organized the “Toyota Etios Safety Experiential Drive” in Bangalore to showcase the unbeatable safety features and unmatched performance of the Etios series. The camp will be open for customers over a period of 9 days for existing and prospective customers to test the safety competencies of the Etios series by steering across a curated track, under the supervision of expert drivers. The 9 day long Safety Camp will comprise of a plethora of engagement activities for the customers and their families to create awareness on safety features, safety mindset, pedestrian safety, road safety, driver safety, vehicle safety.

The event, conducted in a special setup, has been designed to offer an exciting drive experience to participants that allows them to drive on an all-terrain track with speed bump, sand patch, wet patch, rumbler.  According to the data, the total number of road deaths was nearly 1.51 lakh in 2016 as compared to 1.46 lakh in 2015. About 68% of the total number of people killed were in the age group of 18-45 years, which is the most productive age.According to the data, the total number of road deaths was nearly 1.51 lakh in 2016 as compared to 1.46 lakh in 2015. About 68% of the total number of people killed were in the age group of 18-45 years, which is the most productive age. According to the data, the total number of road deaths was nearly 1.51 lakh in 2016 as compared to 1.46 lakh in 2015. About 68% of the total number of people killed were in the age group of 18-45 years, which is the most productive age.The drive brought to the fore an array of safety features such as SRS Dual Airbags (through Virtual Reality), Headrest for all 5 seats, Skid Control, Child Seat, 3 point seat belt for all 5 seats.

With distinctive features like a larger cabin and luggage space, high fuel economy and low ownership cost, the Etios series reflects Toyota’s unique promise of delivering Quality, Durability & Reliability (QDR).   Etios was the first in the industry to have standardized dual airbags across all grades, which in itself speaks about the importance Toyota lays on the safety of Indian customers.  Etios series sets a safety benchmark in the industry with unbeatable safety features assuring safety of both driver and passenger.

  • Anti lock braking system - prevents the wheels from locking up and hence avoids skidding
  • Electronic Brake force Distribution - It ensures [automatically] that brake force is distributed to each wheel depending on load distribution [during acceleration, cornering, climbing hill etc.]
  • Dual SRS Airbags (D+P) - Designed to supplement the seatbelt system and improve occupant protection
  • Child Seat [Isofix] - ISOFIX is a child car seat attachment system which uses metal bar connectors built into the car frame to connect to the child car seat
  • Emergency Locking Retractor & Warning - ELR is a seat belt retractor that locks only in response to the rapid deceleration of a vehicle or if rapid force is applied to the seat belt
  • Middle rear 3-point seatbelt - In case of frontal impact, it provides support to the upper body and hence reduces injuries
  • Middle Rear Head Rest- Provides support to the passengers head [restricting movement, avoids Whiplash] in case of frontal impact
  • Front Pre-tensioner Force Limiter Seat Belts - Mitigates impact applied to the chest & contributes to excellent occupant restraint Performance 
  • Collapsible Steering – Activates on frontal impact and avoids injury to the driver
  • THUMS - It is an accurate simulation of the human body, including organs, tendons and bones. It is an integral part of  designing Toyota safety features to protect the vulnerable body parts in an accident
  • Impact Absorbing Body - The body absorbs the impact and protects the passengers [front and rear] during collision
  • Central Locking System on Dashboard – Earlier placed on the driver side door central locking system, in the Etios series, has been thoughtfully shifted to  the dashboard. This is to mitigate the chance of the central locking system getting damaged in case of a side door collision.
  •  Side Impact Beam – Protects passengers in a side impact collision.

Testimony to its position as one of the segment leaders in terms of passenger safety, the Etios was presented with the coveted 4 Stars in Global NCAP Crash Test adult occupant safety for the year 2016.
According to reports, the total number of road deaths was nearly 1.51 lakhs in 2016 as compared to 1.46 lakhs in 2015. About 68% of the total number killed were in the age group of 18-45 years, which is the most productive age. Apart from making safest cars Toyota Has been consistently associated with nationwide safety campaigns since 2005 to bring in the right safety sense in the nation. With the ‘Safety Experiential Drive’ Toyota further aims to sensitize Toyota car owners on the importance of safety features and make the Toyota customers safety ambassadors of the city.
Sharing his thoughts on the drive, Mr. Akitoshi Takemura, Senior Vice President, Toyota Kirloskar Motor Pvt. Ltd said, “As Safety leaders in the industry it is our primary mission to ensure safest cars with safest drivers in the country and significantly reduce the traffic accidents with our safety initiatives.  Concern over safety has slowly emerged as one of the crucial driving factor determining the purchase decision for the traditional value conscious Indian customers today. Customers initially would prioritize music system over airbags. The consistent efforts by dealers and our extensive safety related customer campaigns about safety measures has proven to be helpful.

We believe to eliminate traffic casualties developing safe cars is of course important, but it is also essential to educate the drivers to create a safe traffic environment.
The Safety Experiential drive gives us an opportunity to connect with our customers along with their families and spread necessary awareness about important aspects of road safety. Customers  along with their family will be educated not only about the key safety features but also the right safety mindset and behavior to help make the roads of Namma Bengaluru more safer,” he added.
Overview of TKM

Company name
Toyota Kirloskar Motor Private Limited
Equity participation
TMC: 89%, Kirloskar Group: 11%
Number of employees
Approx. 7, 000 +
Land area
Approx. 432 acres (approx.1,700,000 m2)
Building area
74,000 m2
Total Installed Production capacity
Upto 3,10,000 units

Overview of TKM 1st Plant:

Established
October 1997 (start of production: December 1999)
Location
Bidadi
Products
Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity
Upto 1,00,000 units

Overview of TKM 2nd Plant:

Start of Production
December 2010
Location
On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products
Corolla Altis, Etios, EtiosLiva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity
Upto 2,10,000 units


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