Banega Swachh India Campaign in association with UP government launch Hygiene E Curriculum across 70 schools in Noida

Posted by: at 9/18/2017 10:12:00 pm


• Pankaj Singh, MLA, Noida unveiled the curriculum to build awareness about hygiene & sanitation amongst school children

Noida, 16th September 2017: As part of its nationwide hygiene and sanitation campaign Dettol Banega Swachh India, RB India and Noida District Administration have joined hands to launch Hygiene Curriculum in 70 public schools across the city of Noida. The Curriculum was unveiled by Noida MLA Pankaj Singh and was represented by senior dignitaries from Noida District Administration, Hygiene Council of India, Aga Khan Foundation, RB and Jagran Pehel.

Banega Swachh India Campaign in association with UP government launch Hygiene E Curriculum across 70 schools in Noida


Developed by RB India in partnership with Butterfly Fields and XSEED this curriculum has key elements like Hygiene in School, home, neighbourhood, personal Hygiene and Hygiene during illness. Curriculum has 15 sessions per year along with teacher work books and games developed under guidance of Dr Abdul Kalam. Curriculum has three levels with 45 sessions in total for three years. It is meant to cover primary secondary schools kids and strengthen behaviour Change on Hygiene and Sanitation. In school children parliament will be formed so, that children rights to Hygiene can be ensured by young champions - School Students with bottomline Sabka Saath Sabka Vikas.


In Noida alone, over 70 schools will be trained to conduct Behaviour Change Communication sessions for school children from Class I to V. In line with WASH delivery model.

The programme has already been successfully deployed in 5,000 schools across rural parts of 7 states reaching 25, 00,000 students. The program has already reached 50000 teachers who were trained at a ratio of 1 teacher per 50 students. The program has garnered positive impact already with overall increase in awareness about handwashing, students following sanitation practice, knowledge about prevention of diarrhoea, necessity to treat water before drinking and maintaining clean toilets in schools



About – Dettol Banega Swachh India Campaign

RB (formerly known as Reckitt Benckiser) has a vision of a world, where people live healthier and live better. Our Power Brands - Dettol and Harpic, have stood for hygiene and sanitation over the years and have been ranked amongst the most trusted brands in the country.

In the last decade, we have reached out to millions of children and mothers to raise awareness around hygiene and sanitation. However, in a country where 53% of the population does not have access to a toilet, and over 120 thousand children under the age of 5, annually, die from Diarrhoea, there is an increased need in the intensity of our initiatives.

“Dettol Banega Swachh India” is a 5-year ambitious program to address the rising need of hygiene and sanitation in India. We have made a commitment to invest a sum of INR 100 cr. towards this initiative, which will aim to:

● Drive behaviour change towards hand hygiene, through numerous awareness initiatives such as the School Hand Wash Program and Young Mother’s Program

● Improve sanitation facilities by working with NGO partners to identify areas across the country, to support the development and maintenance of cleaner toilets


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