CaratLane unfurls Butterfly: A vibrant collection to celebrate the spirit of women

Posted by: at 9/29/2017 12:22:00 am


A butterfly isn’t born with its beautiful wings; it works towards becoming its glowing and graceful self. It goes through a journey of radical transformation, one that organically mirrors a woman’s change into her authentic self. By drawing inspiration from this thought, CaratLane, India's leading omnichannel jeweller, unfurled Butterfly, a collection that celebrate the spirit of women.

“The butterfly is a striking symbol of beauty, change and hope and thus best personifies the woman of today. The butterflies in this collection come in shades of blue, orange and green to represent three unique identities. We made them in three colours to ensure that any woman who buys it can relate herself with the collection.”, said Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane.

CaratLane unfurls Butterfly: A vibrant collection to celebrate the spirit of women

CaratLane unfurls Butterfly: A vibrant collection to celebrate the spirit of women

CaratLane unfurls Butterfly: A vibrant collection to celebrate the spirit of women

CaratLane unfurls Butterfly: A vibrant collection to celebrate the spirit of women

CaratLane unfurls Butterfly: A vibrant collection to celebrate the spirit of women


Blue represents the trailblazer, a woman is who is original, bold and a torchbearer in her own right. She often takes the road less travelled. Orange, on the other hand, represents the warrior, a woman who is strong, resilient and committed. She has fought many odds to reach where she is today! Lastly, Green represents the giver, a woman who is kind, generous and selfless. She radiates compassion and leaves her mark wherever she goes!

This collection has 20 butterfly designs that flutter across categories like rings, earrings, pendants, necklaces and bracelets. The collection starts at Rs. 14,126

About CaratLane:

CaratLane - a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has 23 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 20% over retail costs to customers, while continuing to give the best quality.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.



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