Lenskart invests in US start-up Ditto

Posted by: at 9/26/2017 03:15:00 am

Bangalore, September 26, 2017: As a part of the company’s bullish expansion plans, Lenskart today announced its investment in US based start-up, Ditto, which develops 3D face model for Lenskart’s virtual trial service. Eyewear major Lenskart will be investing 1 Million USD for a minority equity in Ditto.      
Lenskart invests in US start-up Ditto

Lenskart already employs Ditto's 3D try-on services on its website and app. Further integration will help the company enhance its online engagement with consumers, wherein they can share different pictures of themselves trying various eye glasses, with their friends and relatives on social media. Ditto is a VC-backed technology company that is improving how the world’s best retailers sell eyewear.


Commenting on the announcement, Peyush Bansal, Founder and CEO, Lenskart.com said “Lenskart as a company has always believed in constantly innovating and leveraging the technology interface to give customers a best in class experience. Ditto provides us with the patented 3D virtual try-on technology that allows customers to see themselves in eyewear in 180° angles with realism. So far, the response to this service is commendable with over 10,000 trials everyday. We have been evaluating our relationship and now want to take it to the next level. With this association, Ditto has now become a strategic partner for Lenskart and we certainly believe this will help us achieve a wider and more satisfied customer base.”


The 3D Try On service records the users face from multiple angles letting it map the face - and then when the users try on a frame, they can swipe on the image to turn the head to the left and right as well, to get a view of the glasses from different angles. This online trial provides preferences and historical data to make frame selection faster, more effective and fun for the buyers. Lenskart.com has been using the services since 2016.


About Lenskart.com:

Founded in 2010, Lenskart is India’s largest online retailer of premium quality and stylish eyewear, offering over 10,000 different styles to suit all pocket sizes and diverse consumer needs. With a unique click and mortar business model, Lenskart is revolutionizing the eyewear industry by offering disruptive services like Free Home Eye check-up, 3D Try On, Free Home Trial and First Frame Free among others. Through innovative technology and a deep focus on consumer satisfaction, Lenskart has grown more than 200% year on year, to be among the top 3 optical businesses in India. With a rapidly growing network strength of more than 900, Lenskart is present in over 350 stores across more than 95 cities in India. Lenskart has been funded by venture capitalists like, IDG Ventures ($4 million in October 2011) and Ronnie Screwvala-led Unilazer Ventures ($10 million in February 2013), TPG Growth & TR Capital ($22 million in January 2015), IFC (400 crores) and Premji Invest (in September 2016).


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