Lia Agarbathi becomes fragrance partner for BinB Durga Puja

Posted by: at 9/28/2017 10:46:00 am

Bangalore, September 28, 2017: Lia Agarbathi from the agarbathi to aerospace conglomerate NR Group. has become the fragrance partner for BinB (Bengali in Bangalore) Durga Puja, 2017. It has uniquely established itself in Bangalore as a vibrant youth community of over 20,000 members. The festivities will run from 26th to 1st October, 2017 at AICOBOO Ground, Behind A2B, Udupi Garden Signal, BTM Stage 1. Lia will light a 6ft tall agarbathi as part of the inauguration.

Lia Agarbathi becomes fragrance partner for BinB Durga Puja

Lia Agarbathi becomes fragrance partner for BinB Durga Puja

Bengali in Bangalore (BinB) is a forum for all Bengalis residing in Bangalore. The community, through the Bengali Association, comes together every year to celebrate Durga Puja at many locations in Bangalore for the biggest festival of Bengalis.

Mr. Arjun M Ranga, Managing Director, Cycle Pure Agarbathies, said, “We at NR Group have always been inclined towards cultural diversity. We are elated to be part of this celebration where we can definitely get the taste of a different and distant culture all together. We would also take this opportunity to wish all the Bengalis a happy Durga puja.”

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit

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