Roposo emerges as India's homegrown digital platform in a new avatar 'TV by the people'

Posted by: at 9/21/2017 04:25:00 am

The comprehensive digital platform launches with #TrulySwadeshi campaign

Bangalore, 21 September, 2017: Roposo emerges as India’s first homegrown digital platform by launching the first-of-its-kind ‘TV by the People’ social platform for Indian millennials. The app offers a seamless browsing experience with user-generated channels. Users can share their lives with the world, through interesting tweaks on their videos and photos. Be a creator as well as a consumer of content pertaining to your personal interests, as Roposo truly democratises the digital space with its latest avatar of 'TV by the people'.
 
Being a user centric platform, Roposo has always evolved owing to its users demands. A leading fashion social network of the country, Roposo observed that its users were sharing their lives extensively through the platform – there was a need for a space where people can express and connect freely, and also showcase their talent. Standing up to the expectations of its 4 million users, Roposo is now an open platform, with an array of themes – Gabru, Top-Notch, Musafir, Ha-Ha TV, and a lot more – having something for everyone and every mood. Interest based channels give the users a platform to showcase their talents and connect with an audience that resonates their thoughts and opinions – every Roposo user is a star, and the world is their stage.

The 360 degree platform will soon be introducing local languages on its app to reach out to people from different cities.  For Roposo, Bangalore is the third biggest city with over 1.6 lakh users. The target is to have the entire app UI available to the users in Kannada by November 2017 – it would be one of the first five languages to be included in the app. Additionally, by the end of this year, there would be a channel exclusively in Kannada for the regional audience.

Since 2016, Roposo’s user engagement has increased 100% – from 2,00,000 posts a month to 15,000 posts a day. To top it all, with a thriving Bazaar of home sellers, Roposo targets a revenue of 120,000 dollars a month in a year’s time -  from a community of 12,000 sellers, 1,000 are from Karnataka. The unique Indian platform aims to break-even by mid-2018.

Continuing its efforts of adding a fun element, Roposo has also introduced quirky desi stickers and GIFs for iPhone users that depict the different moods of millennial Indians. The interesting pack helps add some light-hearted entertainment to iMessage conversations creating beautiful stories, which bring back great memories when re-read, rather, re-enjoyed. The app also lets the users add voice-overs and music to their homemade videos and photos – personalising the whole experience.

India has long awaited a digital platform it could call its own – a space that celebrates the everyday life of Indians, and each one’s individuality in this truly diverse country. The campaign #TrulySwadeshi further underlines Roposo's presence as the all-in-one digital stage for the cosmopolitan-yet-truly-Swadeshi users to show the world the stories, experiences, style, and substance of Indians! It allows users to show the world whatever they are doing, wherever they are, in the most engaging way!

Commenting on the latest launch, Mayank Bhangadia, CEO and Co-founder, Roposo, said, "Roposo is the quintessential and comprehensive expression station of India. Every user on Roposo can consume, as well as share experiences and content according to their liking. Videos are the new trend, and we are here to make the best of it. Creating a unique 'TV by the people' experience on the digital domain - Roposo will act as a fresh outlet for users to let their inner stars shine on a global platform!"

Fun, unique, and unabashedly Indian, Roposo is the definitive digital platform that meets the communication needs of its users in a trademark Indian way! In its unique appeal and modern aesthetics, Roposo still retains the core of India, remaining true to its #TrulySwadeshi outlook!

About Roposo:
TV by the People is a unique platform where people express visually with homemade videos and photos. The app offers a seamless browsing experience with user-generated channels. Users can watch what is relevant to them and at the same time connect with a wide audience from around the globe. With its interesting post creation and editing tools, users can share their life, showcase their unrevealed talents, and voice their opinion on things that matter.

Its user-base of 4 million makes Roposo a promising business platform for skilled home sellers from pan-India. With over 4 million screen views per day and 4,50,000 posts a month, the venture has established itself as a niche player in the Indian digital space. A brand of Relevant E-solutions headquartered in Gurgaon, Roposo is the brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank.



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