Sony Music collaborates with National Institute of Design (NID) to create a visual masterpiece in honor of the legendary

Posted by: at 9/29/2017 03:06:00 am


Ustad Nusrat Fateh Ali Khan’s 69th Bday!


The video features the last song sung by the legendary artist along with Grammy winner A. R. Rahman


Global music giant, Sony Music, today announced a collaboration with NID to create a visual treat for Ustad Nusrat Fateh Ali Khans’ fans on his 69thbirth anniversary. The song that will be featured in the video is the last song sung by him that also features Grammy winner A. R. Rahman, called - Gurus of Peace. This association will give the song a video it never had.

Adding on, Anjana Devraj, Head - Kids, Sony Music India says, “This is a getting together of two teams with a creative bent and a combined mission to create high quality visual content, that does justice to such a fantastic song. Be rest assured that the product will be phenomenal. The NID team working on it are using a 2D-digital hand drawn technique for the video. The lyrics video will be out on October 6th, 2017 just a week before Nusrat Saab’s birthday which falls on October 13th”

Shanthala Setty, the student working on creating the animation for this prestigious project mentioned that the video was done digitally, hand drawn, each frame using a tablet, roughly amounting to just over 3000 frames.  Under the guidance of Professor Sekhar Mukherjee, Head Animation Faculty, who adds on “When I joined my Alma Mater, way back in 2002 as an animation faculty, my excitement was to wake the latent faculty of unsung students to make a promising designer with empathy. My motto still remains the same and Shanthala’s project with Sony Music is a reassuring one. I feel immensely honored to be part of this project, especially being a music freak and a lover of alternative popular culture.”



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