Tata Motors rolls out an aggressive marketing activation for its ‘LEVEL NEX’ SUV – NEXON Skill Arena

Posted by: at 9/19/2017 02:25:00 am

A specially curated customer experience platform to introduce the new bold and sporty compact SUV, NEXON

Delhi, September 19, 2017: Tata Motors is all set to bring the Nexon Skill Arena (NSA) to Delhi from 23rd to 24th September 2017. NSA is an immersive product engagement experience for the Company’s ‘LEVEL NEX’ SUV – NEXON. The NEXON Skill Arena, has been designed for a first-hand experience of the NEXON’s power, versatility and other exceptional capabilities. This platform, will also provide customers with the opportunity to book the bold and sporty SUV. Scheduled to be launched on 21st September, the NEXON has been the most awaited compact SUV of this festive season.

Tata Motors rolls out an aggressive marketing activation for its ‘LEVEL NEX’ SUV – NEXON Skill Arena


The NEXON Skill Arena will be held at Sector 29 Race Track, Gurgaon and will be attended by the company’s existing and prospective customers. The NEXON Skill Arena comprises of four zones; Explore, Skills Arena, Fun and Test Drive. Each of these zones give customers an opportunity to get up-close with the NEXON and experience its capabilities.

Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said, “Our 4th product on the company’s ‘Impact Design’ philosophy, the Tata Nexon brings global and contemporary design with best-in-class technology and features for the ones who would like to express themselves with a unique style of their own. With all class leading features under one hood, we are supremely confident about the performance and capabilities of the NEXON. And that is why, we have rolled out an exciting platform – NEXON Skill Arena to enable our customer to come and experience this dynamic SUV. Through such innovative formats, our focus is to help our customers touch, feel and experience the product which in turn would enhance the customer purchase experience and further strengthen the brand perception.”

The specially curated Skill Arena will offer exciting obstacle courses like the alternate wheel balancing, slalom through traffic cones, parallel parking, driving on rumblers and tilted ramps. Each challenge has been designed to test the power, stability and the driving experience of the NEXON. This entire experience is gamified where customers get an opportunity to showcase their driving skills

Through this gamified experience, customers will get the opportunity to compete and showcase their driving skills while aiming to stamp their authority at the top of the leader board. Time taken to complete the obstacle course and the quality of drive using Nexon features, will influence the leading score.


About Tata Motors
Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia. 


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