Legrand India asks the users to Come Home To Diwali Stories through #ComeHomeToCelebrations

Posted by: at 10/12/2017 05:25:00 am


Wishes  to connect strangers in a unique heartwarming way this festival season

New Delhi, 12th October, 2017: Legrand India today launched a digital campaign for Diwali called as #ComeHometoCelebrations. This campaign will be available on the company’s microsite .  Through this initiative, the company wishes to promote the spirit of togetherness, warmth and love for new relationships; values and emotions typical of an Indian Diwali.

From control and connection interfaces to cable management, energy distribution and passive networking systems, Legrand provides a host of solutions designed to mangage lighting, energy, networks and building access. In other words it supplies the essential fuels of daily life- power and data, thereby enabling uninterrupted living. This belief of uniteruppted living is just not limited to a market or a product, but also with daily lives of its consumers. Come Home to Celebrations an opportunity Legrand seeks to translate this belief into a sheer delight for consumers for this festive season and the ones to come in the future.

The campaign which goes live today will allow visitors to register till 18th October, 2017. It encourages people to become host this Diwali and open their houses for people who could not travel to their hometown/families for the festival. Users can register themsleves on the microsite and choose to become either a host or a guest. The company will then match a host family with an individual, basis location and preference. The idea is to help people come together and and celebrate the beautiful festival with a new family member amid a different tradition and culture. Legrand will also curate user-generated content on  various aspects of the festival like recipes, décor, gifting etc. to capture the flavour of the festival this year. Legrand will also be associating with popular online influencers to carry the emotion forward. The festive fervour will brewing on the company’s social media channels on Facebook, Instagram, Twitter and Youtube.

Speaking on this occasion Mr. Sameer Saxena, Vice President, Marketing, Legrand India said, “This campaign captures the desire of  consumers to remain close to their roots even when they step out of their house for new opportunities, job etc.  This campaign is all about unadultered joy, new experiences and familial bonds. There are always some of us who are alone during festivals and are not able to visit our loved ones because of various reasons. We thought, with their hopes of celebration glowing dim, how enabling a Diwali for them through others who would be ready to share their celebrations. How about bringing them home to celebrate?” He further added, “The objective of the national initiative is to strengthen Legrand’s connect with its consumers. I am confident that our consumers would be excited to participate in a unique initiative as this.”
The next phase of the campaign will be executed in December with Christmas.

About Legrand Group in India:

Legrand is the global specialist in the electrical & digital building infrastructure. Be it residential, commercial or industrial, Legrand proposes a complete solution for every project. The Euro 4.25 bn* group based in Limoges, France has manufacturing facilities in 60 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a market share of 20% and 14% respectively. Legrand also enjoys leadership positions in at least one of its major business areas in a number of countries including France, Italy, Russia, Brazil, Mexico, China, and of course India.

The company’s geographical reach, across market segments, caters to new requirements of customers with smart solutions that make Legrand a multipolar group. And this multipolar nature, and the global philosophy of Listen, Design, Make and Support has enabled it to provide innovative and smart solutions. Legrand India offers a wide range of products in the categories of Energy distribution, Wiring devices, Home Automation, Structured Cabling, UPS, Lighting Management Solutions, Cable Management and Industrial application products.

It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices. The company also holds a remarkable position in Home Automation, MCCBs and Cable management systems.

Legrand products and solutions comply with the three criteria of simplicity – simplicity of use, simplicity of installation and simplicity of distribution - which enable the company to quickly penetrate new markets. With an employee base of over 6000 in India, the group Legrand is fast emerging as a leader in its core business by extending products and solutions that suit every segment in the local market. Headquartered in Mumbai, Legrand operates across India through 5 group companies, 54 offices, 1000 stockiest, 14000+ Retailers, 50 different product families, 14 state-of-the-art manufacturing units, 13 training centres and one R&D centre. Technological innovations, simple and rapid product combinations to form communicating systems, clever installation ideas etc are the focus of the R&D team at Legrand.


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