Micromax and Vodafone launch India's lowest priced 4G Smartphone for just Rs 999/-

Posted by: at 10/24/2017 01:27:00 am



 -          Announce Bharat-2 Ultra, to be available from November 2017 onwards

 -          Enjoy Vodafone SuperNet 4G on Micromax Bharat2 Ultra


National, October 24, 2017- Vodafone, one of India's leading telecommunications service providers and Micromax, the foremost Indian mobile brand, today announced the launch of India's lowest priced 4G Smartphone with Vodafone SuperNet 4G connection for just Rs.999/-.

Micromax and Vodafone launch India's lowest priced 4G Smartphone for just Rs 999/-


With a combined vision of accelerating the growth of data adoption, Vodafone and Micromax will work collaboratively to introduce the best consumer mobile experience. The smartphone 'Bharat2 Ultra' is a new smartphone under Micromax's successful 4G smartphone 'Bharat series' that aims to bring better camera, battery and display options for the new smartphone users in the most affordable category.

Under this partnership, the existing and new Vodafone customers will have to buy Micromax Bharat-2 Ultra smartphone  priced at Rs.2,899/- and will have to simply do a recharge of at least Rs 150/- per month for 36 months.(The recharges can be of any denomination totaling to a minimum of Rs. 150/- per month.) At the end of 18 months, users will receive a cash back of Rs. 900/- and after another 18 months, a cash back of Rs. 1,000/- respectively, in their Vodafone M-Pesa wallets, enabling them to transact digitally or withdraw cash, as per their convenience.


Commented Mr. Rahul Sharma, Co-founder, Micromax, "The Bharat-Series, has been aimed for acquisition of the first generation smartphone users. This partnership with Vodafone will help bring in the next phase of smartphone adoption by hand-holding consumers to upgrade them from feature phones to smartphones. We believe that greater device affordability and low cost data packs will drive increased smartphone adoption, as there is still a huge gap. At Micromax we want to give superior device experience in an affordable way and Bharat range is a testimony of the same, having already sold more than 2 million handsets."


Speaking about this offer, Avneesh Khosla, Associate Director - Consumer Business, Vodafone India said, "We are delighted to partner with Micromax to democratize the 4G smart phones at a never before price of under Rs. 999/-This will help fulfill the aspirations of several million phone users
across the country who desire a smart phone but couldn't afford one. It will also encourage current non users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G."


About Micromax Bharat Series

Aimed at the budget conscious first generation smartphone users in the country, Bharat Series has already seen an adoption amongst 2 million users. With better Camera, battery and display options, the series has given impeccable options to first time smartphone users that is first in the
category.


Bharat-2 Ultra features an aesthetic design, powered by Spreadtrum SC9832 1.3Ghz Quad Core processor with 512MB RAM + 4GB ROM. On display the phone has 4" WVGA display and has 2MP rear camera with 0.3MP front camera. The device also comes with different camera modes like scene, frame and burst which at the entry level of smartphones is a feature that users will enjoy. The handset runs on Android Marshmallow with 1300 mAh battery and supports full video viewing, social networking and chat apps to give a complete smartphone experience to users.


About Micromax Informatics

Micromax Informatics Limited is the 10th largest mobile brand in the world (Counterpoint Research) and one of the leading consumer electronics company. Over the past decade, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their
products and removing barriers for large scale adoption of advanced technologies. The brand embraces innovative product portfolio ranging from feature rich, dual - SIM phones, 4G Android smartphones, tablets, Smart televisions, Air Conditioners and Laptops. With successful operations across India, Russia and other SAARC markets, Micromax sells more than 3 million Mobility Devices every month.

About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 210 million customers (over 114 million in rural areas). Commencing operations in 2007, Vodafone is today India's largest foreign direct investor, with a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money
transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India

Globally, Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and has fixed broadband operations in 19 markets. As of 30th June 2017, Vodafone had 523.5 million mobile customers and 18.5 million fixed broadband customers, including India and all of the customers in Vodafone's joint ventures and associates.


You May Also Like

Share Your Opinion