SONY MUSIC ANNOUNCES AN EXCLUSIVE MUSIC DIGITAL DISTRIBUTION DEAL WITH ODISSA’s MEDIA GIANT EASTERN MEDIA

Posted by: at 10/17/2017 01:27:00 am

Eastern’s rich catalogue of 8K tracks will be made available for streaming and download across digital properties


Sony Music, global music giant, today announced a digital distribution deal for streaming and downloads with Odissa’s leading media house Eastern Media Ltd.


The vast and rich catalogue of Eastern Media includes their old & upcoming new movies, the famous “Jatra” content, “Sambalpuri” songs, and the devotional “shloka mantra” will now be available across all digital properties. The catalogue also consist of hit songs like “Sathire Nathile Tu”, “Jane Jungala Raja” etc. 

Commenting on the association, Mr. Malaya Mishra from Eastern Media says, “We were part of a training conducted by Sony Music in Bhubaneshwar. Their digital distribution arm’s ingestion process, online reporting systems truly stood for its quality and transparency. Post experiencing this training and process, we decided to exclusively partner with Sony Music for digital distribution. This is a good learning for us and we are sure of making this a success.”


Adding on Hari Nair, Director - Digital Business, Sony Music Entertainment India, “Eastern media needs no introduction in Odissa. They are actively into Film Production, have their own Press, TV and Radio channels. In short, a media giant from Odissa. We help them digitize, and monetize their music content across digital platforms. Sir Malaya Mishra is a well-known music composer & director. We are proud to be associated with Eastern and Mr. Mishra.”



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