Vodafone celebrates super with its unique “Green Diwali Campaign”

Posted by: at 10/16/2017 02:07:00 am


v  This Diwali, Vodafone brightens up festivities with its Green Diwali Campaign - unique ‘Super Crackers’1 and an E-Fuljhadi2 concept for its customers.

v  Another eco-friendly offering by Vodafone after the first-of-its kind air-purifying bus shelter in the city, earlier this year.

5 things Vodafone customers enjoy at Vodafone stores this Diwali 1. Send unique personalized Diwali greetings to family and friends 2. Stand a chance to win a ‘Gift Hamper’ 3. Customised offers 4. ‘Super Crackers’ (Air purifying plant seeds in a cracker packing) 5. E-Phuljhadi New Delhi, 16th October 2017: In a hallmark style, Vodafone India, has come up with an innovative concept to delight its customers this Diwali. From 16th October to 19th October, across its 52 stores in Delhi NCR, Vodafone is inviting its customers to celebrate “Green Diwali”. Green Diwali is a part of its ongoing ‘CelebratingSuper’ campaign wherein Vodafone will distribute “Super Crackers” to its customers. Also using Augmented Reality Technology, customers can create eco-friendly ‘Virtual phuljharis’ or ‘E-Phuljharis’2.

Vodafone celebrates super with its unique “Green Diwali Campaign”


The ‘Super Crackers’ contain eco-friendly water soluble papers that carry different variety of seeds of plants with air-purifying characteristics.  The E-Phuljhari is a unique personalized GIF greeting that can be sent to friends and family, through social media. With this initiative, Vodafone Delhi is making a conscious effort to have safe and eco-friendly celebration. The celebration gets doubled with customers being offered ‘Customised offers’3 and a chance to win a gift hamper. 

Speaking on the Vodafone Green Diwali Initiative, Mr. Alok Verma, Business Head, Delhi & NCR, Vodafone India, said: “We are #celebratingsuper with our customers this festive season. As a part of these ‘Super Celebrations’, we happy to announce the Vodafone Green Diwali Campaign which aims to give our customers a great experience this Diwali.  Our specially designed eco-friendly crackers contain air purifying plant seeds that will bring about a change in the pollution levels of the city leading to a safer and healthier atmosphere for everyone. The eco-friendly crackers will be available at all our stores giving our customers the opportunity to celebrate Green Diwali and be a part of the great awareness campaign against air pollution.”

Vodafone with its innovative engagement opportunities is trying to bring a positive change in the lives of the customers with activities like air-purifying bus shelter & Green Diwali. These small initiatives are a manifestation of Vodafone’s contribution to tackle the distressing situation of air pollution.

About Vodafone India:

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 209 million customers (over 114 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.

Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and has fixed broadband operations in 19 markets. As of 30th June 2017, Vodafone had 523.5 million mobile customers and 18.5 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information, please visit www.vodafone.com.



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