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Giovani launches Autumn/ Winter 2014 collection


Giovani the quintessential suits and jackets brand that refuses to be “jacketed” announces the launch of their Autumn/ Winter collection. Giovani offers fine and edgy Italian fashion for the fashion forward men and women, it is a fashion brand that eases the layer of “formal-rituals” around the Suits and allows one’s true self to manifest. It is highly fashionable yet easy and energetic. Giovani is for the man straddling many roles and celebrating each of them with ease. Taking inspiration from the changing colors of the season, shades of royal hues and intricate detailing, the collection boasts of a complete line fit for various occasions. Giovani combines flare, flamboyance and fit to offer Fashion from a Finer World. 
Giovani launches Autumn/ Winter 2014 collection

The brand was acquired by Future Lifestyle Fashions in August 2013 and since then it has undergone a huge overhaul in terms of the product, stores and experience at stores right upto to its very international brand campaign. However, building on its core strength of style and fit the brand will continue to focus on its core strength of evening wear and ceremonial wear. The offering will be complemented with a range of sporty casuals and classic corporate wear which will again come with Giovani’s unique twist.
Shilpi Dhir – Design Director, Giovani further elaborates, “Style is timeless and the Giovani pieces are a testimony to this truth. This season the inspiration has been drawn from the classy and elegant vibe of the old world and has been interestingly fused with modern fabrics and detailing to create a complete wardrobe. We at Giovani believe the “style” is more enduring that fashion and hence our designs are forward in a very wearable way. Our clothes are an extension of the Giovani man’s personality.”
The ceremonial collection offers a tailored elegance A collection for all occasions for the coming festive season to weddings and cocktail parties. Giovani’s ceremonial look is for those who stand out in the crowd.
Giovani’s key look for season is the “Prince Suit” a suit with a slightly longer jacket which gives the Giovani man a contemporary and stylish alternative to the sherwani. It’s a luxurious ceremonial collection in rich fabrics like brocades, tone on tone embroidery and sequins detailing.
The collection also offers detailing such as Swarovski on the collars and lapels, beadwork, appliquéinteresting military style buttons in bandhgalas, leather lapels, contrasting elbow patches and suits with contrast lining. There is also the range of black and white tuxedos for the dapper gentlemen preferring the more classic look.
Red dominates the collection. Burgundy, maroon, wine, oxblood and other versatile and masculine shades of red are perfectly in tune with the autumn/winter season and certainly one to invest in.
For weekend travels, vacations and those after work parties, there is a sporty casual range that this season is inspired by vintage folk. Fabrics like plaids, tweeds, twills and checks add to the overall vintage look.
There is also a large range of the classic suits and jackets which in true Giovani style comes with its own modern twists. The range is subtle and classy with little twists like taping, edge piping, cut and sew details and lining detailing.
Giovani also offers a niche and unique collection for the more discerning woman with a more elegant sense of style. The brand offers a great range of evening dresses for cocktails and clubbing. Festive fashion also makes it way to the collection. Taking a cue from runways across the globe, laces have been used in big way. Soft laces with intricate detailing in shades of red, white and black are used to create a range of flirty and romantic dresses. There are also statement pieces in bold animal & floral prints in organza, jacquard, knits and even leather.
Collection Price range
Jackets: Rs 4999 – Rs 9999
Suits: Rs 6999 – Rs 24999
Shirts: Rs 1999 – Rs 2999
Trouser: Rs 1799 – Rs 2999
Womenswear: Rs 1399 – Rs 4999