BMW Group India engages in a Corporate Citizenship program with Magic Bus

BMW Group India engages in a Corporate Citizenship program with Magic Bus

BMW Group India engages in a Corporate Citizenship program with Magic Bus

BMW Group India has strengthened its commitment to society through its corporate citizenship program in partnership with Magic Bus, an Indian non-profit organization.

BMW Group India started the program with Magic Bus in 2011, gradually expanding and benefiting 15,000 underprivileged children in the slums and villages of New Delhi, Chennai and Mumbai. (5,000 in Delhi, 5,000 in villages around BMW Plant Chennai and Chennai city and 5,000 in Mumbai).

Using its award-winning ‘Sports for Development’ program as a medium, Magic Bus steers children towards a life with better awareness, opportunities and skills. The aim is to help children complete a successful journey from ‘Childhood to Livelihood’. The program uses a structured activity-based curriculum delivered by mentors to bring about positive and long-lasting changes in children’s lives.

Mr. Philipp von Sahr, President, BMW Group India said, “Commitment to society is firmly embedded in BMW Group’s culture and corporate strategy. Corporate citizenship forms an integral part of BMW Group’s vision of itself as a responsible business enterprise and is regarded as an investment in the future. Through our partnership with Magic Bus, we aim to play an active role in empowering underprivileged children to build a brighter future for themselves. This initiative is a very successful example of corporate and social sectors joining hands to bring about positive change. We are proud of our association with Magic Bus and look forward to extending our support to them in every possible way.”

BMW’s commitment for the Magic Bus program is based on the principle of ‘Helping People Help Themselves’. Particular emphasis is given on sustainability, measurability, transferability and long-term impact of the program. The program also promotes the core human principles of respect, gender equality and tolerance towards all religions, castes and races.

Mr. Matthew Spacie, Magic Bus Founder and Executive Chairman said, “Our relationship with BMW Group India started three years ago and since then we have worked with a common vision to help the underprivileged children move out of poverty. We make this possible by bringing about a behavioral change in the children; and what better way than sports to connect with them! Together, Magic Bus and BMW Group India are helping these children in making the right choices and walking on a path leading to better and dignified livelihoods as adults. We value our association with BMW Group India and look forward to the continued support and tremendous encouragement that we have received.”

With BMW Group India support, the locations covered in Delhi include urban slums and villages in Lalkuan, Bhalswa Dairy and Shahbad Dairy. The locations in Mumbai include urban slums and colonies of Bombay Port Trust, Dharavi, Jogeshwari, Powai, Ghatkopar, Govandi, Mankhurd and Jogeshwari. The locations in Chennai include urban slums (Perungudi, Saidapet, Thoraipakkam, Pallikaranai, Chitalapakkam, Ottiampakkam, Madipakkam, Besant Nagar, Kanagi Nagar, Cheemencheery) in the city and rural villages (Thimmavaram, Kunnavakkam, Pattaravakkam, Vallam, Thiruvadisulam, Athur, Villiyambakkam, Palur, Reddipalayam, Anjur, Thenmel Pakkam, Kondamangalam, Periyapotheri, Karunilam) around BMW Plant Chennai.

BMW India has also supported Magic Bus in its charity fund-raising efforts through the donation of two BMW 3 Series that have been auctioned at the Magic Bus Benefit Dinner and auction events held in Mumbai in 2012 and 2013. The proceeds from the auction were utilized for the same cause.