Airtel launches 4G trials for its existing customers in Chennai

• Invites its customers to be the first in the city to experience 4G; offers a complimentary upgrade to Airtel 4G at same price as 3G

• To leverage customer feedback from early adopters of its 4G services & further build on the network and deliver a world-class 4G experience

Chennai, 14th May 2015: Bharti Airtel Limited (“Bharti Airtel”), a leading global telecommunications company with operations in 20 countries across Asia and Africa, today launched 4G trials exclusively for its existing customers in Chennai. As part of this, Airtel customers across the city can now avail a complimentary upgrade to Airtel 4G at 3G prices and be the first to experience blazing Airtel 4G speeds.

The company will use this trial phase as an opportunity to gather valuable customer feedback around the quality of its 4G services and assimilate these market insights into Airtel’s wider agenda of building a world-class 4G network infrastructure for the city.

Announcing the beta launch, George Mathen, Hub CEO – Kerala & Tamil Nadu, Bharti Airtel (India) said, “As more and more Indians show a preference for consuming data and content over their mobile devices, we at Airtel are excited to bring the power of 4G for our customers in Chennai. Over the last few months, we at Airtel have made significant investments in building a robust 4G network here.

For us, customers are at the very core of everything we do and delivering a compelling service experience for them is our foremost priority. We want our existing customers to be the first ones to enjoy the Airtel 4G experience and are offering them a free upgrade to Airtel 4G at the same price as 3G. We look forward to our customers’ valuable feedback towards delivering a truly world-class 4G experience for this city”.

To avail this offer, existing Airtel customers with 4G ready mobile devices can walk into any of Airtel’s retail touchpoints across Chennai and upgrade to a 4G SIM and experience mobile internet speeds like never before.

Airtel has also announced a go-to-market partnership with Samsung proliferate 4G devices and transition more and more customers to experience the fastest browsing experience. As part of this, Samsung India and Airtel have decided to promote each others' 4G offerings at their respective outlets. As part of this arrangement, Samsung India’s retail stores will now facilitate easy Airtel 4G SIM swap for customers buying 4G smartphones.

In the weeks to come, Samsung will also offer bundled Airtel 4G SIMs alongwith Samsung 4G handsets available in the Indian market. Airtel 4G double data offers are now available for Samsung’s Galaxy S6, Galaxy S6 Edge, Galaxy A7 and Galaxy A5 mobile devices. Samsung will also be looking at launching its all new Core Prime 4G mobile smartphone in Airtel 4G markets.

Airtel 4G customers will experience superfast internet speeds and enjoy capabilities like high definition video streaming with zero buffering, downloading 10 movies in less than 30 minutes, uploading entire photo albums in less than five minutes (i.e. uploading two high resolution photos per second), connecting multiple devices without compromising on the experience, etc.

Airtel also offers an affordable WiFi hotspot device that allows Wifi enabled devices to latch onto the 4G network and experience superfast 4G speeds.

Earlier in April 2012, Airtel had launched India’s first 4G service in Kolkata. Airtel’s 4G services are now available across India including Chennai, Bengaluru, Pune, Chandigarh and Amritsar.