FirstHandle app to foray in Bengaluru and Mumbai next month after successful presence in Delhi


Bagalore 15th October 2015: After a successful launch in New Delhi-NCR less than two months ago, FirstHandle – an app that brings lucrative deals to the consumer in the vicinity of his neighborhood, plans to foray into Mumbai and Bengaluru in November as part of its plan to establish in the top eight cities of the country in the next one year.

“Our plan is to cover over eight top cities in India with an aim to facilitate over $1 billion transactions in next couple of years with pan India presence. We intend to have over 100,000 merchant establishments offering 100,00,00 hot deals in these cities,” said Gaurav Sinha, CEO & Co-founder of FirstHandle.

So far in Delhi-NCR, FirstHandle has acquired 30,000 consumers since its initial launch late August and expects to grow this to 500,000 customers in the next three to four months.

FirstHandle is a platform which allows merchants to target customer on real time basis who are physically around them basis the predefined radius. The app also details the gender and age of the audiences and preferences of the Merchant with their promotions. In other words, it has the features in providing tools to the merchants to tune to the minds of the audiences around their establishments.

Currently the average ticket size of the deals through First Handle is Rs 600 and this is expected to rise to Rs 1,000 with increasing number of users, he said.

The online e-commerce market is still at a nascent stage accounting for 2% of the total pie of $620 billion in India. FirstHandle aims to address the opportunity for the balance 98% in the offline space and offer them online discovery platforms when they shop in and around brick and mortar outlets and facilitate offline transactions.