November 20, 2015,  13.10 PM IST || Pocket News Alert

~ Introducing Dove Sensitive – a beauty bar crafted to address the care that sensitive skin needs~

Of all the various skin types, there is one that needs special care and attention – sensitive skin. Sensitive skin comes with its own list of dos’ and don’ts’ often related to diet, usage of make-up and everyday skin products. Changing weather, increasing pollution levels, the slightest change in lifestyle, exposure to sunlight and even simple home remedies can play havoc on this skin type and cause inflammation and itchiness.

Nearly 1/3rd of Indian women have sensitive skin but not all of them are aware of it. Signs such as red rashes, skin irritation and dryness are often ignored and in the long run can end up causing permanent damage to skin.

5 reasons to use Dove Sensitive:
1.    It is the mildest moisturizing cleanser for sensitive skin
2.    It is non- comedogenic and non acegenic
3.    No. 1 brand recommended by dermatologists
4.    Specially crafted to restore skin’s moisture
5.    It is hypoallergenic, fragrance-free and dye-free
Dove, the no. 1 brand recommended by dermatologists in India understands that sensitive skin needs special care and has introduced a new variant for sensitive skin – Dove Sensitive.

Unlike ordinary soaps, new Dove Sensitive (priced at INR 80/- for 75 gms) doesn’t strip your skin of its natural moisture. It is pH neutral and has ¼ moisturizing cream that gently cleanses your skin leaving it soft and smooth.  It reduces the skin’s lipid loss during the act of cleansing and keeps skin moisturized. Specially crafted to be fragrance free, Dove Sensitive’s mild and hypoallergenic formula makes it ideal to use on sensitive skin.

Leading dermatologist Dr. Aparna Santhanam says, “It is a well-known fact that sensitive skin needs careful handling especially because it is easily harmed by external factors such as diet, stress and air pollution. Sensitive skin needs special care. This is why women with sensitive skin need to opt for a beauty bar that cleanses and moisturizes the skin.”

Use Dove Sensitive to give your skin the gentle care it needs and feel more positive and confident to face the world.