Madhuri Dixit ties up with PNG Jewellers to launch her jewellery line TIMELESS




March 02 2016,  16.31 PM IST || Pocket News Alert

Madhuri Dixit’s beauty and appeal have often been described as timeless. So it’s only fitting that her own jewellery line is called TIMELESS by Madhuri Dixit. The superstar tied up with PNG Jewellers, a brand with over 184 years of experience and heritage.

PNG has showcased the line at their latest venture: a PNG boutique that houses the exquisite range of diamond jewellery, TIMELESS by Madhuri Dixit. Madhuri Dixit-Nene, a symbol of beauty and elegance, launched her exclusive brand at the new boutique store, along with Mr. Saurabh Gadgil – Chairman & Managing Director, PNG Jewellers, a brand that stands for over a century of trust as encapsulated in its tag line, Parampara Achhai Ki.

 Madhuri Dixit ties up with PNG Jewellers to launch her jewellery line TIMELESS

Madhuri Dixit and Saurabh Gadgil

This 500 sq. ft. luxury store epitomizes glamour and opulence. The boutique store by PNG showcases the exquisite jewellery line TIMELESS – by Madhuri Dixit, the finest diamond jewellery and designer collections that exemplifies the high standards of material and value that the discerning clients seek. This store is an ideal one stop shop for discerning customers to buy specific jewellery as per their interest and enjoy an exceptional shopping experience as it offers product individualization and personalized service.

Madhuri has been associated with PNG Jewellers for a long time and it is the very first time she is launching her own jewellery label, TIMELESS by Madhuri Dixit. The unique concept of a boutique store gave shape to this vision and will shortly be rolled out to 7 other cities. The boutique store is particularly aimed at young & fashion-driven shoppers as the store offers various interactive features. PNG Jewellers have been into jewellery business since 184 years and they are now sharpening focus on exquisite diamond jewellery designs displaying great craftsmanship and the signature expertise of PNG Jewellers. The boutique offers ranges that start from one lakh. PNG boutique’s major attraction, TIMELESS by Madhuri Dixit, would stand out with its unique detailing and sheer perfection.

TIMELESS by Madhuri Dixit epitomizes elegance and sophistication. Its intricate detailing creates bespoke designs that are meant to stand out. This is a perfect blend of classic, majestic designs with a modern soul and it’s meant to represent a complete woman.  This range is not just tasteful, intricate and subtle but versatile as well. TIMELESS by Madhuri Dixit symbolizes excellence and sublimity that would appeal to and resonate with the modern Indian woman in a way no other collection does. From rings that could be the promise of a lifetime to brilliantly crafted neckpieces to eardrops that are the expression of poise, TIMELESS by Madhuri Dixit is creating new horizons for jewellery and art.

The eternal beauty Madhuri Dixit shares, I’ve been working on creating a jewellery line for a couple of years now and when I first met Dajikaka Gadgil a few years ago, I had told him about my thoughts. He was very encouraging and told Saurabh Gadgil that we should collaborate on this line. I am proud to partner with PNG and launch my jewellery line. TIMELESS manifests the emotions, the facets and the diverse traits of the feminine identity. Each piece of jewellery has a story and speaks volumes. The Marquise cut represents the feminine diva in you, the Teardrop is a symbol of love and longing, the round cut represents a loving and nurturing mother, the trillion cut manifests the grace of a dancer and the princess cut is the symbol of an ambitious, modern woman. The PNG Boutique that houses TIMELESS by Madhuri Dixit is also a unique concept. It is at once traditional and modern and represents the best of both worlds”
Saurabh Gadgil, Managing Director PNG Jewellers shares, PNG Jewellers has been exploring all facets of Jewellery retail and Diamond Jewellery is an aspect that we want to excel at. Premium jewellery with an exceptional purchasing environment is the vision behind TIMELESS by Madhuri Dixit and the eternal Bollywood diva Madhuri is the epitome of the timeless quality of diamonds. TIMELESS by Madhuri Dixit is magnificent and we take great pride in our association.  We are the global licensee of TIMELESS by Madhuri Dixit and the PNG Boutique is the first store to showcase it. This is going to be the ultimate high end shopping experience. We are spreading our wings as a brand and we are really excited”