FOREVERMARK LAUNCHES CAPRICCI, THE NOSE PIN CAMPAIGN AND Price



April 26,  11.48 AM IST || Pocket News Alert

Forevermark, the diamond brand with the promise of beauty, rarity and responsible sourcing, has announced its first India specific advertising campaign for Forevermark Capricci, The Nose Pin Collection.  The campaign like the collection is a reflection of the many expressions and many choices of the modern Indian woman. The campaign has been developed and conceptualised by J. Walter Thompson India (JWT, India) and produced and directed by Prashant Issar Sippy of Tubelight Films.



Conceptualized on the idea of ‘Wear What You Feel’, the Capricci, campaign creatively depicts the different moods of a woman through seven nose pin jackets. In the commercial, the diamond at the core represents the beauty & inner strength of women while the different jacket shapes signify the various sentiments and the versatile personality of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

Forevermark Capricci, The Nose Pin Collection
Behind the Scenes Image

Forevermark Capricci, The Nose Pin Collection
Forevermark Capricci The Nose Pin Collection

Forevermark Capricci, The Nose Pin Collection
Forevermark Capricci The Nose Pin Collection

Forevermark Capricci, The Nose Pin Collection
Forevermark Capricci, The Nose Pin Collection_Bracelet-

Forevermark Capricci, The Nose Pin Collection
Forevermark Capricci, The Nose Pin Collection_Jackets


Forevermark Capricci, The Nose Pin Collection
Forevermark Capricci Nose Pin Collection


Forevermark Capricci, The Nosepin Collection is a reinterpretation of this traditional piece of jewellery bringing modern concepts to the way it is worn as an adornment.  The TVC takes us through the life of a modern Indian woman and showcases her many avatars and the many facets and emotions of her life. Starting with her dressing up in front of the mirror ready to face the world, then putting in a hard day’s work as the dedicated corporate profesional; the loving girlfriend, spending time with the boyfriend on facetime; the shy girl who blushes when caught in conversation with her guy, the free spirited compassionate girl that enjoys spending her time taking children for a drive in her car.

Talking about the campaign, Sachin Jain, President, Forevermark commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings.The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

Tista Sen, National Creative Director, JWT, India added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection, Forevermark Capricci Nose Pin Collection. Capricci means mood in Italian.  This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery.  Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history.  And we’re going to make history once again, by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television. The campaign debuts on TV with a 35 second commercial.

The film can be viewed on https://youtu.be/u1mXUba2Ns8


Creative Agency – J Walter Thomson, India
Producer & Director – Puneet Issar Sippy, Tubelight Films


FOREVERMARK INTRODUCES CAPRICCI, THE NOSE PIN COLLECTION

Forevermark, the diamond brand with a unique inscription assuring that every diamond meets exceptional standards of beauty, rarity and is responsibly sourced, is pleased to introduce Capricci, The Nose Pin Collection.

Developed around the idea of “Wear What You Feel”, Forevermark Capricci, The Nose Pin Collection offers an innovative and luxury design encouraging women to express their creativity and emotions in an elegant and subtle way. Capricci is presented with seven exclusive jackets to suit women any day of the week. Each jacket shape reflects a different feeling. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

The Flywheel jacket has been designed to represent energy and enthusiasm while the Heart jacket suggests feelings of love and romance. A gift of nature like a Forevermark diamond, the Flower jacket embodies natural beauty.  The Hexagon embodies their strategic and powerful mind. The Crescent Moon jacket relates to a sense of peace and tranquillity. The Star is the perfect accessory to sparkle in the evening. The Butterfly jacket, another connection to nature’s beauty, represents the playfulness and freedom of the mind. Women will find in each jacket an intimate way to express their own feeling, giving them their own individual interpretation.

Set with beautiful Forevermark diamonds, Capricci embellishes women’s beauty with originality and elegance. A must-have to develop different looks from casual to evening wear, women will find with Capricci a new way to express their individuality. The collection is a delicate and fun piece of jewellery that can accessorise both casual and formal outfits and can be worn effortlessly from day to night.

India has a long tradition of adornment. Nose pins are the most favoured ornament after rings. Capricci nose pin is a piece of jewellery that has been designed for Indian women to be worn with pride and joy.

The complete collection comprises one classic diamond nose pin, two diamond stud earrings and one charm bracelet. The diamond at the heart of the collection embodies the journey that makes each diamond and moreover each woman unique.

Capricci, The Nose Pin Collection is available in Authorised Forevermark Jewellers.

Forevermark Capricci The Nose Pin Collection Price

Forever Capricci The Nose Pin Collection Price can be found on forevermark website or stores.


For further information on Capricci The Nose Pin Collection from Forevermark please contact:

Or please visit Forevermark.com.


ABOUT FOREVERMARK
Every Forevermark diamond undergoes a journey of rigorous selection. Less than one percent of the world’s diamonds are worthy of the Forevermark inscription. The unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers.

FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. It is also recorded on the personalised Forevermark identification card which comes with every Forevermark diamond. The actual size of the inscription is just 1/5000th the width of a human hair and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers.  It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond.  The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading Reports, go to www.forevermark.com