PAYBACK India launches ‘PAYBACK Plus’, a membership upgrade to reward loyal customers

~‘PAYBACK Plus’ offers existing members an opportunity to earn greater rewards and benefits~

Chandigarh, July 13, 2016: PAYBACK, India’s largest multi-brand loyalty program recently launched ‘PAYBACK Plus’- A first ever unique value proposition rewarding loyalty and usage by its members. With PAYBACK Plus, members get the opportunity to upgrade to a more rewarding customer experience with a host of core benefits and complimentary services.

PAYBACK India launches ‘PAYBACK Plus’, a membership upgrade to reward loyal customers

PAYBACK members can upgrade to PAYBACK Plus plan by paying a nominal membership fee. This membership can be availed through Infinity Rewards Catalogue available on the PAYBACK website or through the PAYBACK Call Centre. PAYBACK Plus membership provides benefit of 3000 assured bonus points annually, an option  to pool points from friends and family members, earn 10% extra discount on the reward catalogue at the website and even claim back missed points within 30 days.

Moreover, there are a host of other complimentary perks across categories like travel, daily needs and shopping. Customers can also enjoy complimentary services like free cab rides by Ola Prime to home services by House Joy. In addition, they receive shopping vouchers from leading partners like Myles, Hi-Care and many more.

Rijish Raghavan, Head- Partner Management, PAYBACK India said, “We are excited to launch PAYBACK Plus under the PAYBACK umbrella. This reinforces our endeavour to deliver a more rewarding experience to customers with innovative initiatives and partnerships. We hope this will be significant value driver for the business and will further engage our loyal customer network.”

PAYBACK is one of India’s largest and most rewarding coalition loyalty programs. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company only. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: Using one single card, members earn loyalty points when they shop at a wide range of different merchants and brands - offline and online.

About PAYBACK India :PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. PAYBACK has over 50 partners across in-store as well as online namely American Express, ICICI Bank, HPCL,, Formule1, Samsung mobiles, Big Bazaar, Food Bazaar, fashion@BigBazaar (FBB), Food Hall, Central,Home Town, Brand Factory,,,eBay and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards, at their preference.

At the 9th Loyalty Summit 2016 PAYBACK was recognized as Champion of Champions - Loyalty Program of the Year, 2016 and also won 'The Best Loyalty Team and Best Rewards Program'. It has been awarded as “Best loyalty solution provider” 2015 in e-retail congress. It has also been bestowed with “Product of the Year” 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India. PAYBACK has also been honoured with Retailer Customer Service Awards for 2013 in Customer Service-Business Services category.

PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL).