Walmart India ties up with Plumb5 for real-time customer analytics

·         A digital initiative to better understand members’ shopping experience

Chandigarh, July 19, 2016: Walmart India, the wholly owned subsidiary of Walmart Inc. has tied up with Plumb5 to customize communication with our members in the most relevant and timely manner through a 'Single Customer View'. Launched this month, this platform has begun enabling Walmart India to provide its customers with real-time personalization during their shopping journey in our Best Price Cash & Carry stores or online.

Walmart India ties up with Plumb5 for real-time customer analytics

Rajneesh Kumar, Senior Vice-President & Head of Corporate Affairs, Walmart India, said, “We are excited with this tie-up as integrating online and offline data through the Plumb5 platform is helping us customize shopping experience for our members. The platform is customized to run our proprietary pricing data and deliver real-time pricing-based engagements thus providing us with clarity over our customer interactions and spends. At Walmart, members’ shopping experience is of priority to us and we are constantly striving to provide a seamless omni-channel experience to our members. We are leveraging technology to understand our members better and Plumb5 is one such technology we’re using. We hope to see fruitful results out of it in the days to come.”

Vijay Chander, CEO of said “we are delighted to be to be associated with Walmart India.

Plumb5's single customer view capability and lean nodal architecture will be of value to Walmart India's needs on customer intelligence and business intelligence. We are committed towards delivering quality work and providing a single point solution for all their requests involving data and intelligence"

Walmart operates in India through 21 cash & carry wholesale stores under the brand name of Best Price Modern Wholesale stores serving over million business entities. Registered business members can also shop online at or on its Mobile App by the same name. Members can also call in to a personalized IVR service called `Dial for Best Price’.

About Walmart India:

Wal-Mart India Private Limited is the wholly owned subsidiary of Walmart Stores Inc., the world’s leading retailer renowned for its efficiency and expertise in logistics, supply chain management and sourcing. Walmart India owns and operates 21 Best Price Modern Wholesale stores in 9 States. Walmart India’s B2B e-commerce platform is available across all 21 Best Price stores. The mission of Best Price is ``Enabling businesses to prosper…every single member”. To enter and purchase from Best Price stores, it is mandatory to become a member. Members can belong to business categories such as Resellers (‘Kirana Stores’); Offices and Institutions; and Hotels, Restaurants and Caterers. The stores offer an assortment of around 5,000 food and non-food items.

About Plumb5

Plumb5 is a real-time automation platform which helps businesses increase top-line and bottom-line revenues, ensuring profitability. Plumb5 is the first of its kind unified omnichannel platform that allows businesses to create single customer view and enable real-time targeting and personalization ensuring customer delight and satisfaction. Developed and Marketed by Decisive Analytical Systems Pvt. Ltd, Plumb5 serves business across verticals and is available both as On-Premise and Cloud based platform