Jabong launches HRX a fashion brand by Hrithik Roshan

Jabong adds Bollywood heartthrob Hrithik Roshan’s fashion brand HRX to its portfolio

Jabong launches HRX a fashion brand by Hrithik Roshan

Jabong launches HRX a fashion brand by Hrithik Roshan

India’s leading online fashion portal Jabong has announced the addition of HRX sports and lifestyle brand by Bollywood actor Hrithik Roshan to its fashion portal. Around 1250 products will be available live on Jabong portal and mobile app. The latest collection of HRX footwear and apparel will be available for men and women with a price range of Rs.499 – Rs.4999, with an average price of Rs.1700. Hrithik Roshan will also shortlist top 10 summer key pieces from the collection for Jabong customers.

Bollywood superstar Hrithik Roshan, who is often referred to as India's 'most complete actor' and is credited with rekindling the fitness fashion among India’s youth who idolize him for his sculpted, muscular body, said, "My passion for fitness is strongly ingrained in HRX, the ultimate mission of which is to inspire people to be the best version of themselves. We embarked on this journey 3 years back and are strengthening our position by investing in fitness apparel, footwear & associated categories in months to come. Jabong becomes an important brand and channel partner to take forward this philosophy." Hrithik Roshan has revolutionized the Hindi film industry and enthralled audiences with his blockbuster performances in movies such as Kaabil, Bang Bang! Jodhaa Akbar, Zindagi Na Milegi Dobara, Dhoom 2, Krrish, Koi Mil Gaya, Lakshya, Kabhi Khushi Kabhi Gham, Mission Kashmir, and Kaho Naa… Pyaar Hai.

“As we launch the active & lifestyle brand HRX that keeps your fashion on-point, we are excited that we are already fully enrolled in Hrithik Roshan’s expansive vision of inspiring people to be their best versions. From T-shirts, crop tops, tank tops, capris, Shirts, Jeans and even bags and shoes, we have added a wide, curated assortment of HRX products that will unleash the fitness crusader in you.,” said Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong.

March 2017 is a brand fiesta at Jabong, which has added as many as 35 brands within this month, including New Era Caps, WROGN, Mothercare, Roadster, Cover Story, AAY, Zivame, Mast and Harbour, Forever21, YWC, Aeropostale and Ms. Taken among others. Jabong now has approximately 2000 brands in its product portfolio, out of which 50 brands have been launched in 2017 alone.

Jabong is known to have introduced a multitude of international fashion brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided and Next to name a few. HRX is a sports and lifestyle brand based on a life philosophy to keep pushing. The products are presently being sold on Myntra and Flipkart.

Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.

Incepted in 2012, Mumbai-based HRX aims to motivate and inspire individuals in their journey to overcome challenges and be the best version of themselves. An amalgamation of Bollywood leading actor Hrithik Roshan's brand attributes and core philosophy, HRX is one of the first home-grown Indian brand in the active lifestyle space. The brand has sports and training apparel, casual apparel, footwear and accessories for both men and women.

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