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Milton’s new ad for ‘Leak Lock Steel Tiffin’ is India’s First TVC to be shot on iPhone!

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Features the product as part of its ongoing ‘Kuch Naya Sochte Hain’ campaign

Mumbai, April 13, 2017: Milton, known for its innovative and functional range of products for houseware, have released a TVC for its latest innovation, the Leak Lock Steel Tiffin. This is India’s first TVC shot on an iPhone. The TVC has been launched as part of its ongoing ‘Kuch Naya Sochte Hain’ campaign.

Conceptualized by Ogilvy Mumbai and directed by Bauddhayan Mukherji from Little Lamb Films, the film depicts the daily routine journey of the tiffin from home to office, through regular city life. While leak-proof plastic tiffins have been in the market for a while, Milton raises the standard of innovation higher by implementing leak proof technology in the steel tiffin.

Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd., says, “As leaders in the consumer housewares segment, we constantly strive to provide innovations to solve day to day problems faced by our customers. To solve the issue of food leaking out of tiffins, we designed a range of tiffins with leak-proof lids to ensure that you can carry your tiffin everywhere without worrying about anything spilling out. This is a predicament faced and ignored by many, but we provide novel, efficient solutions for the same.”

Kunal Jeswani – CEO, Ogilvy & Mather, says “It is always challenging to do a great product demo. What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining. Clearly one of my favourite pieces of work in 2017.”

Food plays an important role in expressing ones’ love for one another. It's one of the ways mothers and spouses show that they care. Milton has been part of this family bond for decades. Through a simple yet thoughtful innovation like the Leak Lock Steel Tiffin, it celebrates the love and bond amongst family members via food. The Leak Lock Steel Tiffin ensures that food doesn’t spill inside the tiffin and one gets to enjoy their home cooked food.

The campaign will run from 14-04-2017 onwards on major Hindi, English, Punjabi, Tamil, Kannada and Telegu TV channels. In addition, the TVC will also be promoted on YouTube, Facebook and Instagram. Do take a look at what this exceptional tiffin looks like through the eye of an iPhone in the link below.

YouTube link:

About Hamilton
Hamilton Housewares Pvt. Ltd. is one of the leading manufacturers, wholesale suppliers, distributors and exporters of house-ware products across the globe formed in the year 2000. Since its inception in 1972, Milton, one of its flagship brands has carved a niche for itself amongst its customers as a pioneer of the house-ware industry.
Today, the company is propelling ahead with numerous brands under the Hamilton group and has become a pride of every home across India and other global destinations. Hamilton's flagship brands, Milton, Treo, Claro and Spotzero are designed to solve the daily problems faced by the modern Indian consumers who desire quality products with maximum utility. Hamilton products sold across all channels – B2B, B2C, CPC (Central Processing Centre), Retail Outlets and Online.

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