Ravindra Jadeja takes on Castrol Activ Cling On fielding challenges

Chandigarh, 18 April 2017: RavindraJadeja – considered by many to be the best Indian fielder since EknathSolkar, responded magnificently to fielding challenges put to him by over a thousand fans as part of the Castrol Activ #ClingOnJadeja campaign. The idea was to have cricketing fans help Jadeja cling on to his passion of fielding, just like Castrol Activ’sActibonds Cling On to the bike engine and provide continuous protection.

Ravindra Jadeja takes on Castrol Activ Cling On fielding challenges

Ravindra Jadeja takes on Castrol Activ Cling On fielding challenges

In March 2017, cricket fans from all over India were invited by Castrol Activ to send in their toughest fielding challenges through various social media channels to Jadejawho picked up the most difficult ones to perform for the fans. The top few have now been captured on an exciting video https://youtu.be/RyYVFPoz2mIwhich has been released across social media today. The video shows Jadeja at his very best in the field, bringing off the most sensational saves and catches – a great view for all cricket fans and especially for young cricketers wanting to excel in the field. The video is available on www.youtube.com/castrolcricket

According to Jadeja: “The #ClingOnJadeja campaign has been one of the most exciting campaigns I have been part of. The challenges thrown at me by fans were really difficult and it took a lot of practice and skill to pull them off. These challenges have helped me to further hone my skills and I am sure you will see some of these in live action on the field.”

Commenting on the Castrol Activ #ClingOnJadeja campaign, KedarApte, Vice President, Marketing - India & SouthAsia, CastrolIndiasaid: “It’s always nice to be part of something different. We’re all very excited by #ClingOnJadeja campaign and strongly believe that this is the beginning of a great new association.RavindraJadeja is great fielder who best epitomizes Castrol Activ’s brand proposition of clinging on and protecting.  Just as Castrol Activ clings on to the engine parts and protects them, Jadeja clings on to every catch and every ball which comes his way, protecting the fielding area he is patrolling. We have leveraged digital medium through the #ClingOnJadeja campaign to provide an innovative and engaging experience for cricket fans.”

About Castrol:

Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership with manufacturers, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.

Castrol is part of the BP group and serves customers and consumers in over 140 countries in the automotive, marine, industrial and energy production sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To find out more about Castrol please visit www.castrol.co.in.

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