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Manpasand Beverages enters traditional drinks segment with newest brand ‘Jeera Sip’

May 16, 2017: After the success of Mango Sip and Fruits Up, Manpasand Beverages Limited, India’s leading fruit juice player, has now entered the traditional Indian drink segment under the brand name of “Jeera Sip.” Positioned as a healthy and yet refreshing beverage, the product will be available in 250 ml and 160 ml PET bottle.

Manpasand Beverages enters traditional drinks segment with newest brand ‘Jeera Sip’

Speaking about their new brand, Mr. Dhirendra Singh, Chairman & MD of Manpasand Beverages Ltd., said, “The traditional drink segment is one of the fast-growing categories in the Indian beverage market owing to changing consumer dynamics and shifting preferences towards healthier drinks. This provides us with an opportunity to come out with local/ethnic flavors that are not only functional but familiar with the Indian taste buds. Jeera (cumin) is known for its unique flavor and s is synonymous with Indian cuisine. “Jeera Sip” is our take on the age old traditional recipe with an innovative approach. While keeping the traditional drink’s taste and authenticity intact, we have added real fruit and fizz in it to give it a modern twist. Not only is it a delicious and natural alternative to the other fizzy drinks available in the market, it also has multiple nutritional values. There is a huge market for branded packaged traditional drinks in urban and rural markets. After our flagship Mango Sip brand and Fruits Up, “Jeera Sip” is our next big launch.”

““Jeera Sip” will be made available through modern retail stores, stand alone stores and traditional provision stores. After aggressively expanding our presence and capacity in the last fiscal year, we now want to focus on bringing out more innovative and traditional products under our portfolio. Our aim is to reach out to urban and rural consumers alike and offer them with products that are flavorful and affordable at the same time,” added Mr. Singh.

With a “Make in India” vision, the company is the only listed Indian pure play beverage Company. The Company has time and again expanded its product range to provide healthy yet tasty beverages to its customers. The Company is also focusing on strategic tie-ups with QSR, Popular Food Chains, and Modern retails to make the product more widely available across India. In the coming days, the company plans to bring out healthier fruit juices and beverage in the market.

About Manpasand Beverages Limited (

One of the country’s leading fruit juice players with Rs. 556 crore plus net sales in FY2016, Manpasand Beverages Limited has got the unique distinction of being the only pure play Company in this sector in the Indian capital market. Manpasand Beverages represents the successful story of a visionary first generation entrepreneur, Dhirendra Singh, who has built one of India’s fastest growing fruit juices company and is now ready to take on the global cola giants head-on.

   Manpasand Beverages is a fruit drink manufacturing company with a primary focus on mango fruit, which is the leading flavour for juice drinks in India. Company’s flagship brand, ‘Mango Sip’, a mango-based fruit drink, is strategically focused towards customers primarily based in semi urban and rural markets. With a view to expand its product portfolio and target the urban markets, Manpasand launched its ‘Fruits Up’ range of products which offers fruit drinks and carbonated fruit drinks in different flavours. Without any synthetic base, 'FRUITS UP' is made up of natural ingredients and comes in a range of carbonated and non-carbonated fruit drinks. With ‘Fruits Up’, the company plans to capture part of the huge carbonated drinks market, which is estimated to be worth around 25,000 Crores. Recently, the company has entered into packaged tender coconut water segment through their new brand, ‘Coco Sip.’ In terms of health drinks, ‘Manpasand ORS’ is afloat in North Eastern and soon has plans to go pan India.

   Manpasand’s beverage brands are present in over 20 states of India through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists. The company has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh and Dehradun in Uttaranchal and a new one is being set up at Ambala in Haryana.

In the fast and ever-growing fruit-based beverages market in India, the Company has emerged as a significant and formidable competitor to the National and Multinational beverage giants. A customer-centric approach, value-for-money offerings, strong focus on affordable price points, innovation and research, brand building, aggressive production capacity expansions and strong distribution strategies are the Company's major strengths.