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Rat Race, a hilarious animated series by Happii-Fi a Digital Initiative of SABGROUP is now available on nexGTV

The series features three friends working in a call center called RAT RACE Teleservices and maps their daily ordeal at the workplace

New Delhi, May 23, 2017: In a bid to ensure that the digital-first generation of today has access to some of the most delightful and hilarious entertainment, nexGTv, India’s top subscription-led video entertainment app and the flagship offering of DigiVive Services, has secured the digital telecast rights  to Rat Race and other content pieces of Happii-Fi. The animated series RAT RACE from SABGROUP’s Digital initiative Happii-Fi comprises of hilarious episodes available on both web and mobile platforms.

Rat Race, a hilarious animated series by Happii-Fi a Digital Initiative of SABGROUP is now available on nexGTV

Happii-Fi was unveiled earlier this year, and already boasts of more than 2 Lac subscribers and 11.5 million views. Rat Race, one of Happii-Fi’s prized creations, has engaged multiple demographics for its relatable content through a novel medium of animation.

Rat Race, will now also be featured as part of nexGTv, it follows the lives of three rat friends, Nobin, Guddu, Chunna working in a call center called RAT RACE Teleservices, which is headed by a rich and mean boss Anil Meena who is a dog. As the company’s CEO, Anil is quite unpredictable in nature and makes his employees’ life hell. The episodes revolve around all three of them, their day to day troubles at work and how they manage to survive from their boss’s wrath.

Commenting on the newly launched content, Abhesh Verma, COO, nexGTv, said, “The animation industry is primarily being dominated by foreign characters, which makes Indian audience familiar to only popular international animated content. There is a demand for Indian originated animated content to enhance the relatability factor amongst the audience. SABGROUP’s digital initiative Happii-Fi is brilliantly churning out animated series based on Indian characters, which can now be availed through our platform. Our ultimate target is to garner massive popularity for Indian animation by featuring more such localized content on nexGTv.”

Manav Dhanda, Group CEO, SABGROUP expressed his belief on how creative content irrespective of its medium will find a demand with people, “Happii-Fi, since the beginning has had the objective of not only entertaining but also giving the youth of the country a mix of never seen before content in addition to this, what sets Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. Happii-Fi with its cutting edge comedy content intends to build unprecedented digital reach via strategic partnerships, off which one such partnership is with nexGTv, whom we are extremely pleased to be associated with in order to deliver quality content to larger audiences.”

All the episodes of Rat Race are available to nexGTv users across the globe. They can be seamlessly viewed on nexGTv’s mobile applications (available on both Android and iOS platforms) or through the platform’s website

Happii-Fi is the latest digital offering by TV Vision Private Limited, an independent listed company under SABGROUP since July 2007, which is engaged in the business of broadcasting and content production, primarily in regional languages.

About nexGTv and DigiVive:

With over 25 million downloads, nexGTv – the flagship, multi award-winning application from DigiVive – is the unmistakable TV button on your mobile. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including 'The Best Digital Experience' at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.

In keeping with its mission of providing the most relevant entertainment solutions to consumers across age groups, nexGTv has launched several dedicated apps for its users around the world. It launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also delighted fitness enthusiasts by launching an exclusive Yoga app, nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, many more. Moreover, in order to enhance accessibility, the company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTVNews and nexGTV Comedy One etc through one consolidated platform.

nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What's Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter in order to diversify its offerings with high-quality international content.

But that is not all. SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director and master storyteller Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.

Conceived by technology professionals together with deep consumer insights, DigiVive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Its partners include leading telecom operators and OEMs. Established in 2010, DigiVive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.