Viviana Mall and Cartoon Network partner to promote fitness awareness campaign amongst kids

Mumbai, 06th May, 2017: Viviana Mall, leading retail destination mall in Mumbai Metropolitan Region and kids’ entertainment channel, Cartoon Network have come together to spread awareness about fitness among kids. To motivate kids to lead a healthy and fitter life, Cartoon Network Live at Viviana Mall planned an array of interesting activities and a fun yoga session with Mickey Mehta on Saturday, May 6, 2017.

Cartoon Network superheroes Kris, Ben10 and Johnny Bravo along with fitness guru Mickey Mehta were seen having a gala time by performing exercises with kids from Sparsh Foundation. The ambience was more entertaining as kids were seen enjoying fun-filled activities, games and meet and greet sessions with their favorite cartoon characters.

Viviana Mall and Cartoon Network partner to promote fitness awareness campaign amongst kids

Viviana Mall and Cartoon Network partner to promote fitness awareness campaign amongst kids

Viviana Mall and Cartoon Network partner to promote fitness awareness campaign amongst kids

Cartoon Network Live aims to provide an enriching as well as enjoyable experience to its young audience this summer vacation at Viviana Mall. Several popular Cartoon Network characters like We Bare Bears, Powerpuff Girls, Oggy & the Cockroaches will be visiting the mall on all weekends in May, keeping the excitement levels high among the kids.

In line with Vision Viviana, the mall has always initiated activities that helps the society at large and can raise awareness towards a social cause. With lack of interest among kids towards their health and fitness, the initiative for increasing awareness towards fitness by Viviana Mall and Cartoon Network became an instant centre of attraction. Not only kids but parents and youngsters were thrilled to see live fitness session by Cartoon Network characters- Kris, Ben10 and Johnny Bravo at their favorite mall.

Ms. Rima Pradhan, Sr. Vice President, Marketing, Viviana Mall said, “Kids accept things which are explained using the fun and entertainment quotient. Hence, we invited Mickey Mehta and Cartoon Network characters in order to spread the awareness. We are proud to be a community centre in which activity meant for kids is enjoyed even by senior citizens, parents and youngsters. Cartoon characters generally act as role models for kids. These characters not only make kids laugh but at the same time they are fit. They send across the message to remain healthy and stay happy. We felt these characters will play a big role in spreading the fitness awareness among kids”

“We also invited kids from Sparsh Foundation to give them a fun filled experience at our mall and get close and personal with their favorite cartoon characters.” She added further.

The mall witnessed tremendous response from visitors supporting the campaign for fitness. The idea to connect fitness with fun for kids has found appreciation from Viviana Mall’s ardent customers belonging to all age groups.

About Viviana Mall

Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired. With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Forever 21, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane. The defining feature of the mall is Cinepolis - one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people. It also facilitates 2400 number of cars and 800 two wheeler parking slot which considered to be one of the highest in the industry. Additionally, the large food court and the dining area are spread over 40, 000 sq ft and can seat upto 1, 300 people. The Mall opened its gate to endless discoveries in the year 2015 and since then it has garnered international and national accolades various categories. Viviana is India’s first mall to have largest Solar Power plant installed at a single site which generates 91000 watt of energy in a month.

About Cartoon Network India

Cartoon Network is a leading kids’ entertainment brand in India, offering the best in original animated content including the multi-award-winning local and global hits Roll No. 21, Regular Show, The Amazing World of Gumball and Adventure Time, as well as new comedy We Bare Bears. In 2016, the network welcomes back new series of the popular franchises Ben 10 and The Powerpuff Girls. Cartoon Network is currently available nationwide in 35 million homes in English, Hindi, Tamil and Telugu. and Cartoon Network Anything app are multi-platform destinations where kids can find a large selection of cartoon character-based games, videos on demand, and a community site featuring personalized avatars and message boards. Cartoon Network, sister company to POGO and Toonami, is a brand created and distributed by Turner India, a Time Warner Company.


Pic 1&2: Viviana Mall organized a fitness awareness campaign where Fitness Guru Mickey Mehta shared exercise tips along with cartoon characters

Pic 3: NGO kids enjoying the fitness awareness session organized by Viviana Mall with Fitness Guru Mickey Mehta and Cartoon Network characters