Viviana Mall’s donation drive aids underprivileged kids

Over 4000 apparels, stationery, accessories and toys distributed

Mumbai, 20th May, 2017: The donation drive of Viviana Mall, aimed to provide essential stationary and clothes to students of various NGOs in the city has created tremendous craze in the city. More than 3,000 kids came forward to support underprivileged kids. Kids came forward to donate over 4000 apparels, stationary, accessories and toys which will be distributed to underprivileged kids from various NGOs at the mall.

Viviana Mall’s donation drive aids underprivileged kids

Speaking about the drive, Mr. Rima Pradhan, Senior Vice President - Marketing, Viviana Mall said, “We are extremely happy to see support coming from kids across the city in our donation drive. More than 3,000 kids visited the mall and donated their belongings that can be reused by underprivileged kids. It is great that kids are coming forward and are conscious about helping others. In our endeavor to support the society Viviana Mall shall continue to initiate such programs.”

Viviana Mall’s Vision Viviana initiative has pioneered many CSR programs to help the society. Apart from the drive, the mall has sponsored girl child education every year since its inception; they have also launched various initiatives like blood donation drive, cancer awareness drive, etc. under Vision Viviana initiative.

About Viviana Mall:
Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired. With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Forever 21, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane. The defining feature of the mall is Cinepolis - one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people. It also facilitates 2400 number of cars and 800 two wheeler parking slot which considered to be one of the highest in the industry. Additionally, the large food court and the dining area are spread over 40, 000 sq ft and can seat upto 1, 300 people. The Mall opened its gate to endless discoveries in the year 2015 and since then it has garnered international and national accolades various categories. Viviana is India’s first mall to have largest Solar Power plant installed at a single site which generates 91000 watt of energy in a month.