Aircel pioneers the concept of ‘Data on Demand’; launches new revolutionary data packs

Aircel pioneers the concept of ‘Data on Demand’; launches new revolutionary data packs

  • Highly affordable data packs of Rs. 65 & 98 will offer additional benefit of FREE 3G data every day for an hour
  • Extra benefit in data packs - 1GB of 3G data at just Rs. 9!

Kolkata, June 5, 2017: In a step that will revolutionise the data market in the country, Aircel, one of India’s innovative telecom players, launched a revolutionary concept of ‘Data on Demand’ in Kolkata, West Bengal, Bihar, Odisha and North East & Assam. This industry first concept will allow Aircel customers to consume data as per their convenience of time and offers significant control over to the users for their data consumption. The new data packs, launched under the unique concept, will provide free data for an hour every day. Customers will also have the option of getting an additional 1GB of data for an hour at a super discounted rate of Rs.9 only. This pack is aimed at customers that use over 1GB of data daily and will help enhance user experience and innovate consumption of data services in the country.

On a recharge of Rs. 65, customers will get 1GB of 3G data with a validity of 4 days. Over and above this offering, customers will get On-Demand 1GB of 3G data for an hour a day for 4 days, effectively offering 5GB of 3G data. Customers need to dial the USSD string *121*62# to activate the data per day offer.

With the recharge of Rs. 98, customers will get 2GB of 3G data with a validity of 8 days. Additionally, customers need to dial in the USSD *121*62# to get On-Demand 1GB of 3G data for an hour a day for 8 days, effectively offering 10GB of 3G data.

Both the packs will offer customers the option of getting the additional 1GB of 3G data for an hour at a super discounted rate of Rs. 9 only. The customers can take unlimited number of discounted packs within the validity of the main pack by dialing in USSD *121*69#.

Commenting on the launch of special data packs, Anil Gupta, Regional Manager - East, Aircel, said, “At Aircel, we always strive to bring innovative products and services for our customers which decipher their needs and understand the finer nuances of their mobile experience. Data usage has increased exponentially across all customer segments, especially with students and working professionals spending more hours on their smartphones for video streaming, download movies, music & games, chatting and social networking. Since they are consuming great volumes of data they need plans which give them flexibility to use, stream or download content as per their convenience. ‘Data on Demand’ packs have been designed with the thought of giving the freedom of choice to our customers to decide the time they need to consume data at the most affordable and economical cost.”

Data on Demand product details:

Rs. 65
Rs. 98
Core Offering
1GB of 3G data with 4 days of validity
2GB of 3G data with 8 days of validity
Over and above core offering
1GB/hour/day for 4 days
1GB/hour/day for8 days

Rs. 65/5GB/4days
Rs. 98/10GB/8 days
Additional offering
Rs. 9/1GB/hour
Rs. 9/1GB/hour

The customers will have to dial the USSD string to activate and use the extra data for 1 free hour/day.

About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses or launching revolutionary Industry first data products aimed at fuelling Internet adoption.  The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell award 2015, in Innovation for its “Zero Premium Assurance” solution for high service availability, Data Quest Award 2015 for ‘Excellence in Implementation and Use of Technology for Business Benefits’. For more information, please log onto our website

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