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HealthCare atHOME launches the ‘#DoctorsDayOff’ Campaign

•       The campaign will thank doctors for their selfless acts by helping them take a day off from their hectic schedule.
•       The campaign started on 30th June 2017 at various HCAH partner hospitals across Delhi and Punjab.
•       The HCAH initiative raises awareness about the overburdened schedules of doctors and the importance of downtime for them.
•       The campaign encourages patients to abstain from disturbing their doctors for unnecessary reasons.

Chandigarh, June 30, 2017- Doctors are healers. They give hope to many and to some a new lease of life. But what most of us tend to forget is that doctors are also humans. Long working hours, sacrificing family life and personal interests are all inevitable in a doctor's life. They shoulder enormous responsibilities daily and are still expected to do more. Doctors often advise us to take rest to restore our health. Isn't it time we ask them to try their own medicine for a change?
To celebrate the contributions of this noble profession in a special way, HealthCare atHOME (HCAH) has launched the ‘#DoctorsDayOff’ campaign starting from 30thJune 2017. This unique drive will kick off in various HCAH partner hospitals across Delhi and Punjab.

As part of the campaign, posters in the form of Do Not Disturb door knobs will be hung on the doors of the doctors’ chambers in hospitals. These creatively designed door knobs have compelling messages like, “Every doctor needs a family-time. One day a week, I won’t disturb, I promise”.
In addition, Facebook and Twitter profiles of HCAH will use the hashtag #DoctorsDayOff to spread awareness about the importance of the campaign.

“We wantedto show our gratitude to doctors by helping them take some time off for themselves. Physicians and surgeons not only make themselves available to their patients 24x7, but also have to constantly engage in academic learning to keep themselves abreast of the latest medical developments. This leaves them with hardly any time for themselves or their families. They deserve a break more than anyone else.” says Vivek Srivastava, CEO & Co-founder, HealthCare atHOME (HCAH).

Dr. Gaurav Thukral, Senior Vice-President and Business Unit Director, HCAH “A medical career is both rewarding and highly demanding however studies have shown that all around the world about 80 per cent of doctors don't take sick leaves for illnesses for which they otherwise recommend patients to stay home. As a doctor, our sole aim is the well-being of our patients. To achieve that on a day-to-day basis takes enormous amount of dedication and professionalism. When you see, you’re making a difference in someone’s life, all the sacrifices seem worth it. But doctors do tend to overstretch themselves doing their duties. Therefore, we feel that the ‘Doctors Day Off’ campaign will be much appreciated by the medical fraternity. As doctors, we can provide the best for our patients only when we ourselves are at our own best.”

The expectations from doctors are extremely high. If a person in another profession is unwell, he will take a sick leave from work to visit a doctor. But if a doctor is unwell, there is very little chance that he will do the same. Apart from making sure that patients are not caused any inconvenience, doctors hardly ever take days off so as to not disrupt the schedule of the hospitals and put the extra burden of patients on another already overworked colleague.

While doctors have infinite patience and stamina, they too suffer the risk of a burnout. This can have serious consequences on their health causing both physical and emotional exhaustion. Therefore, it’s time we understood that just like us, doctors too require some downtime to unwind. For any emergency, we can be rest assured a doctor will be there to provide medical assistance. But we should also learn to withhold from calling on them for every trivial matter.

HCAH’s ‘#DoctorsDayOff’campaign, therefore, raises this critical but less voiced issue. Our indomitable doctors will never stay down on their own, so it’s also up to the patients to ensure that they appreciate their physicians by allowing them to take some personal time off.
The campaign also urges people in general to log on to take a pledge to support this initiative.

About HCAH
HealthCare atHOME (HCAH), a leading home healthcare service provider in India.  HealthCare atHOME is backed by the Burman family (the promoters of Dabur), with their proud legacy of trust and excellence for over 125 years. Our endeavour is also backed by the clinical credibility of the founders of the Healthcare at Home UK, where the company has a healthy market share of 80% and is considered a leader and pioneer in home healthcare. HCAH follows the best practices in medical care and maintains international protocols and standards. HCAH has strived to provide the best health care services at home to its patients throughout its five-year long presence in the industry. HCAH has served over 3,50,000 + patients across India and helped customers to recover safely and comfortably in the place they know best i.e. their HOME. HCAH is the largest player in the country providing a one stop shop for the pharma companies to manage their patient journey right from awareness of therapy to compliance management. HCAH also has a JV with M3 Inc a listed Japanese multinational company with > USD 9bn market cap. It has 4.0mn + doctors worldwide using its various Internet based platforms, through which it offers a host of services to the pharmaceutical industry and healthcare professionals.