Breaking News

Amazon India’s first Original series – Inside Edge breaks all records to be the most watched title on Prime Video in India

Amazon India’s first Original series – Inside Edge breaks all records to be the most watched title on Prime Video in India

~ Nearly 50% of Prime customers have already seen Inside Edge only in the first week ~

~The first season of Inside Edge has highest completion rate among all global Originals~

~Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch~

~Inside Edge has an IMDb rating of 8.3, with over 1100 votes in just a week; higher than 2017’s top blockbuster movies~

National, 24th July, 2017 – (NASDAQ: AMZM)  Amazon’s first Indian Original Inside Edge broke multiple records in the first week of its launch as customers got hooked on to the Game behind the Game! From its launch on 10th July, it fast became the most watched title on Amazon Prime Video, catching the imagination of a cricket and entertainment loving nation. The much awaited new series has been an instant success, receiving an overall rating of 8.3 on IMDb. It is the second best performing Original, with more percentage of unique streamers in its home market than any other show except The Grand Tour (in the UK). Amazon Prime Video also witnessed an unprecedented response with highest number of streaming customers on the service in the week of launch.

Apart from being the first Indian Amazon Original, the series also marked another first – the first ever IMDb premium title page in India. Inside Edge also has the highest completion rate of any show on Amazon Prime Video: once customers get started, they just can’t stop watching all the episodes!  The first customer to binge watch the entire series did it in just 7 hours, watching all 10 episodes start to finish without even taking a break! The series attracted viewers across the length and breadth of the country, with customers from Jammu to Ernakulum to Port Blair streaming Inside Edge!

Roy Price, Head of Global Content, Prime Video said, "We are proud to be launching our first original series in India as part of our global effort to bring the greatest entertainment and creators to Prime Video. Our top show in Japan – HITOSHI MATSUMOTO Presents Documental – Germany – You Are Wanted – and in the US – The Man in the High Castle – are all Originals and we’re excited to add Inside Edge to this roster of high-quality content.”
Nitesh Kripalani, Director and Country Head, Amazon Video India said, “The launch of Inside Edge is momentous for Amazon Prime Video in India; it’s step 1 in our promise to create the most compelling and entertaining Indian Originals for global audiences. We are humbled by the response to Inside Edge and it is the most binge-watched show on Prime Video India. We will keep working hard to add more content selection and make more Originals with the best of India’s talent, writers and filmmakers.”

Twitter is ablaze after members watched Inside Edge
·         “Watched Ep 1&2 of #InsideEdge on @AmazonVideo and it's off to great start! Congratulations “ tweeted Sameer Nair, ex-CEO Balaji Telefilms and ex-CEO of Star TV

·         “Bingewatched #InsideEdge. A delightful Amazon Original. India's first. Congrats” tweeted Pritish Nandy - Founder, Promoter and Non-executive Chairman, Pritish Nandy Communications.

Inside Edge is a pacy tale that captures the world of cricket and entertainment as we know it… and as we don’t.  This exhilarating series follows the twists and turns in the lives of powerful characters as they reveal the game behind the game.  Set within a season of the Powerplay League, a cricketing event, the central characters are the Mumbai Mavericks team that weave you into their complex stories, their challenges and triumphs, their sub-plots into a vortex of manipulation, love, ambition, voyeurism, deceit, greed, lust and betrayal.
The show has brought together talent from Bollywood with Vivek Anand Oberoi as a menacing mastermind; team owner and film star played by Richa Chadha, team captain played by Angad Bedi and team coach by Sanjay Suri. Tanuj Virwani, Sarah Jane Dias, Amit Sial, Siddhant Chaturvedi and Sayani Gupta are also seen in prominent roles in the series.

Executive Producers: Farhan Akhtar & Ritesh Sidhwani; Created by: Karan Anshuman; Cast: Vivek Oberoi, Richa Chadha, Angad Bedi, Sarah Jane Dias, Sanjay Suri, Sayani Gupta, Tanuj Virwani, Siddhanth Chaturvedi and Amit Sial

Amazon Prime Video has the largest selection of latest and exclusive movies and TV shows, stand-up comedy, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, stand-up comedies, award winning Amazon Original shows along with content from top Bollywood, regional, Indian and international studios - all available in one location/service.

To watch these and other new release Hollywood and Bollywood movies, US TV shows, kids’ programming and Amazon Originals, please visit or download the Amazon Prime Video app today and sign-up for a Prime membership.

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit

About Excel Media & Entertainment 
Excel Media & Entertainment, a subsidiary of Excel Entertainment, one of the leading production houses of Bollywood that is widely known for their much-acclaimed films like Dil Chahta Hai, Lakshya, Rock On, Dil Dhadakne Do and Zindagi Na Milegi Dobara.