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Bosch introduces ‘My Bosch Rewards’, a loyalty program for dealers and end users

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„  Attractive incentives for dealers on referral and promoting participation and awareness
„  Rewards for end users by participating in the Loyalty program

Hyderabad:  Bosch Power Tools India, leading manufacturer and marketer of power tools for construction, woodworking and metalworking industry, today announced the launch of its ‘My Bosch Rewards Program’, an exclusive rewards and loyalty program designed for demanding and well-connected Bosch Power Tools and Accessories end users and dealers. End users include masons, Carpenters, electrician, plumbers, fabricators, installers and Applicators that use Bosch Power Tools and Accessories on a day-to-day basis and visit dealer outlets frequently.

The dealers then refer the users to the program by promoting participation and awareness about the My Bosch Rewards program to earn attractive incentives. Bosch Power Tools is developing a mutually rewarding relationship with the dealer through the ‘My Bosch Rewards’ program to further support its loyal users besides attracting new end users.

Commenting on the launch, Panish PK, Regional Sales Director and Business Head - India and SAARC - Bosch Power Tools said, “Our users are important for us and we have created the rewards program to show our appreciation for their continued loyalty“. He added, “Most companies try to acquire new users through discounts and deals, but we realised we had a very loyal set of users who keep coming back to us - some of them almost every day , and we wanted to let them know we care for them”.

My Bosch Rewards is a rewards loyalty program for users who invest in Bosch Power Tools and Accessories for everyday work. They can avail unlimited rewards and unlock many other benefits by participating in the loyalty program to strengthen the relationship with Bosch. To receive reward points, users will enroll in the My Bosch Rewards Program and earn reward points on purchase of eligible products and referrals. Users can redeem these points from the My Bosch Rewards catalog.

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