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ShopClues eyes explosive growth with industry-first category for Refurbished and Unboxed Gadgets

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ShopClues eyes explosive growth with industry-first category for Refurbished and Unboxed Gadgets

·         Targets 2x GMV growth by October with a 9 Million customer target

·         Aims to organize the hitherto unstructured category of used and unboxed electronics

25th July 2017, Bengaluru: India’s first and largest online marketplace, ShopClues shared the growth story of Re-New gadgets, a dedicated category for refurbished and unboxed electronic devices, including Laptops, Smartphones, and Tablets. The Re-New Gadgets category is all set to re-model the landscape of electronics in e-commerce, making ShopClues the first e-commerce player to address this largely unstructured market opportunity. The sub-categories included in Re-New gadgets are Unboxed gadgets (Brand and Expert certified) and Refurbished gadgets (Expert certified).

•Focus on Tier III and IV towns like Bankura, Tiruvallur, Krishna and Godavari.
•Clear Branding for gadgets for the entire categoryFeatures phones like Moto G5 Plus, Samsung On8, OnePlus 3T in Renew category
•Top Brand associations include Nokia, Samsung, OnePlus and Motorola

Radhika Aggarwal, Co-Founder & Chief Business Officer, shared, “At ShopClues, our vision has always been to build the largest e-commerce destination for the real India, and we have been working on structuring the local retail market thus far. With a focus on the Re-New Gadgets category, ShopClues is structuring the massive opportunity around Unboxed and Refurbished electronics. Extensive primary research has informed us that there is a huge need gap when it comes to consumers buying unboxed and refurbished gadgets, especially with awareness, availability, and quality assurance. We are delighted to be the first e-commerce player to solve this massive problem for our customers via Re-New Gadgets. Our product teams have also solved the fundamental problem of trust & quality via a specific Surety Badge – Surety Re-New - which signifies that the product has gone through the 5 levels of quality checks, something that no local seller can replicate.”

Nitin Kochhar, Senior VP, Categories, said, “At ShopClues’ Re-New gadgets, we are not just re-selling unboxed and refurbished products, we are moving beyond the nascent C2C nature in this market and adding definite value to every product in this category. It is also value for money for our discerning customers, who want the latest features in popular brands at affordable prices. We have partnered with top electronics brands including, Xiaomi, OnePlus, Le, and Asus. The Re-New gadgets category presently offers Laptops, Smartphones, and Tablets. We also plan to grow this category to include a larger universe, ranging from TVs to watches and more!”

ShopClues had previously experienced successful brand associations and gadget sales with brands like OnePlus 3T, Asus Zenfone2, LeTV Le 1s and more.

About Shopclues 

Headquartered in Gurgaon, ShopClues was founded in 2011, as a preferred e-commerce destination for Real India - Buyers and Sellers in tier 2, tier 3, 4 cities and beyond.

With more than 100 million monthly visits, over 20 million listed products, 5,00,000 + merchants, over 7000 online brand stores, ShopClues services 30,000 pin codes across India.

Spearheaded by Sanjay Sethi & Radhika Aggarwal, ShopClues (an Indian subsidiary of Clues Network Inc., a US Corporation) was deemed a Unicorn in 2016 with the E Series Funding by Sovereign Wealth Fund GIC Pte Ltd. Other investors include Tiger Global Management LLC, Helion Venture Partners & Nexus Venture Partners.

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