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Vickram Singh Bawa on the lookout for Inspiring Mumbaikars

Vickram Singh Bawa on the lookout for Inspiring Mumbaikars

Vickram Singh Bawa on the lookout for Inspiring Mumbaikars

Powering the IdeaHive-Western Railway initiative, Be Zinda.

Mumbai, July 18th, 2017 –‘Be Zinda’, an awareness campaign created with the core objective of ‘Valuing One’s Life’, entered its second phase today by partnering with Celebrity Fashion Photographer, Vickram Singh Bawa to shoot and curate stories of Mumbaikars for the Be Zinda Mumbai Inspirations Project. Be Zinda is an initiative of IdeaHive Media Pvt Ltd. supported by Western Railway. The second phase captures inspiring stories of people living in our city, stories that define ‘The Spirit of Mumbai’, stories of people who have triumphed against all odds in their lives and come up as winners. We believe that there is a good Samaritan and Phoenixes living in every nook and corner of the city and it is these people that hold the fabric of the ‘city of dreams’ together. The campaign is devised to commend the work of these silent crusaders. Through various media communications, citizens from the city will be encouraged to send the story and a picture of their inspirational fellow Mumbaikar to Shortlisted stories will be shot by famous fashion photographer Vickram Singh Bawa and will feature in the BeZinda Book, specially curated by him.

Be Zinda campaign was launched in February 2017 and it completed a very successful first phase of the campaign. The campaign called for the largest city Mumba Mannequin Challenge, wherein Mumbaikars were challenged to pause for a minute defying the city’s perpetual rush, with the core communication of ‘Ek Minute Break Toh Banta Hai Mumbai’. The participants were asked to ponder in that one minute and think, on how they would want to bring more value to their busy lives. So many people came up with different interpretations, of the essence that they are missing in the demanding city life.  The third phase will have short stories captured through short films and will be launched in sometime as well.

The project would cover set examples of stories of pride, of hope, of survival, of valour, of resilience, of joy, of making it big, of making a change, of changing lives, of saving lives.. the list can be endless!! The Be Zinda team has already selected the first set of pilot stories from within the city, which include the following:

Captain (IN) Uday Kumar Sondhi, Shaurya Chakra:  On 15 April 1989, Capt. Sondhi met with an air crash while flying `Ajeet’ fighter aircraft with the IAF.  As a consequence of the air crash, he suffered 40 percent deep third degree burns and his left leg had to be amputed below the knee.  In recognition of the circumstances leading to his crash, wherein, he saved a populated village adjoining the air station by remaining in the aircraft and trying to fly the aircraft having the controls snag till the last second, Capt. Sondhi was awarded the Presidents’ Gallantry Award `Shaurya Chakra’.  Defying death, hospitalized for 08 months and overcoming the strictest aviation medicals and inter - service regulations. Today Capt. Sondhi is the only pilot in the country and world, flying Alouette MK III helicopters since 1990 with a wooden leg from ashore and afloat having approx 2000 hrs of flying with 1500 hrs + and 285 deck landings in open seas with his artificial leg. A living legend who has created history in Indian Aviation. For his extraordinary achievement he was awarded the National Award in 2000 and his name was endorsed in the Limca Book of Records in 2006. The Maharana of Mewar (Udaipur) felicitated the Officer for his selfless act of bravery by awarding him the most prestigious Maharana of Mewar Foundation National Bravery Award “Panna Dhai” in 2013. He flies even today.

Mark Dharmai: Mark is a son of a fisherman and lives in Mumbai’s Chimbai village in Bandra. The 32-year-old was born with a severe disability, wherein his legs were twisted on the outside. His mother’s positive influence, however, plunged him into sports. Mark braved all odds and went on to achieve a world ranking of 10th in the men's singles category, and world ranking of 3rd in the men's doubles and mixed doubles category. Mark has won 80 Para badminton medals for India and was selected to represent the country at the London Games. Mark feels these laurels are just the beginning of his quest to perform at the highest-level. He is a role-model for many others, including those whose life challenges sometimes gets the better of them. Early this month, Mark won a Silver for India at the Thailand Para-Badminton International.

Vickram Singh Bawa said ‘I have always felt that there is an outstanding energy in our Mumbai city, and my firm belief is that the energy is in every Mumbaikar…an energy that spreads within each one of us and drives us to achieve the impossible. And within each of our complexes, localities, areas we know of that one person that inspires us each day, each moment. I am looking for such inspirational Mumbaikars, so that we could capture them for our Book. I am happy to associate with Be Zinda, IdeaHive and Western Railway on this project”

Dilip Moorkoth, Founder – BeZinda project and Managing Director, IdeaHive Media said, “We are very happy to announce the next phase of Be Zinda campaign and feel blessed to partner with Vickram Singh Bawa. Living in this city, one can’t miss its energy and we thought this is the best way to engage with the citizens and bring together these energies and treasure them in the BeZinda Inspiration Book”

Ravinder Bhakar, CPRO WRly said “We are overwhelmed at the amazing response we received in the first phase of the Be Zinda campaign, driving the core objective of the campaign, ‘Valuing Our Life’.  We begin phase two today and am sure that we will be able to take the campaign to the next level and work closely with Mumbai to create the book on inspiring Mumbaikars’

About Vickram Singh Bawa : Vickram Singh Bawa is a renowned fashion photographer, film director and an ace photo artist based in Mumbai. Apart from bringing 3D photography to India, way back in 1998, he created the first ever 3D covers for magazines like Elle and others in India. Vickram’s editorial work has appeared in editions of more than 300 covers to date. He has also worked with a client portfolio exceeding 500, the likes of BBC Worldwide Media, Hello, CEAT, Coca Cola, Channel V, Dove, Falguni & Shane Peacock, Godrej, ITC, L’Oreal, MTV, Reebok, Skoda India Auto Ltd., Sony Electronics and TBZ. He is one of the first proponents in the industry to promote photography as an art form and has his work featured with artists like Brinda Miller, Bruta, Pareish Maitey, Arzaan Khambatta, Akbar Padamsee, and many more, apart from several solo shows. He is the winner of more than 25 international awards, including the most influential people in photography in India for 4 years by Asian Photography. He is the first Indian to be nominated at the 2014 L JIFFF, the International Fashion Films Festival, LA, USA.

About IdeaHive Media Pvt. Ltd : IdeaHive is a 'Cause Driven Campaign Management' agency. A start-up, IdeaHive is a new age entrepreneurial firm and was created with a vision of building initiatives that enable a better community around us. IdeaHive’s key focus is to best utilize integrated marketing and consumer engagement mediums to create awareness, facilitate behavioural changes and give voice to pertinent issues that affect our society. IdeaHive’s other projects include a citizens movement for water conservation called the Paani Ka Teeka project. Early this year, the team was also closely involved as a Strategic Partner in the first ever Human Rights in Childbirth India Conference. The team is also at an early stage of development on an Oral Cancer Project, a National Artisans Project and a Tribal Empowerment Project. IdeaHive’s efforts are aimed to bring transformation at grassroots across the nation through industry and government partnerships…. all backed by a strong ideology of catalysing a sincere change in our society and the country at large!