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Rubique launches brand new features on its app, creating a customized experience for users

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Gathers data through SMS scrapping, network type, device characteristics etc. to create customer profiles and tailor offers accordingly

Mumbai, August 31, 2017: In its constant efforts to stay ahead of the innovation curve & work towards paperless world in finance, Rubique has yet again proved its mettle in making financial solutions easily accessible and seamless to users. The one-stop online marketplace providing technology enabled end-to-end solutions to financing needs of individuals & SMEs has just launched a newer version of its app. The interactive app will now focus on complete digitisation of the loan and credit card application process. The most significant new feature of the app is ‘Digital Profiling’ and once the profile is created, all the bank policies and algorithms are run against the user’s profile for tailor-made offers.

The new version of the Rubique app offers intuitive loan journey aimed at making the experience seamless & personalise the offers based on customer needs, eligibility and interests.

The key features of an app:

1.       Digital profiling: created based on the back-end by collecting data through SMS scrapping, network type, device characteristics and certain key data points

2.       Pre-qualified offers: The data engine keeps evaluating the offers available on the platform versus customer profile available & proactively keep notifying users on the eligible offers

3.       Document Upload & instant approval: Aiming towards 100% digitization and create a paperless experience for the user, the app allows user to upload the supporting documents required & Rubique’s unique integration feature which is one of its kind in the entire industry, let user get in principal approval online for his/her requirement making it entie digital

4.       Status tracking: Due to direct integration with financial instituions’ system, user can check the application status in real time

5.       Wish List: The app also allows user can also maintain its wish list related to his/her futue loan & credit card requirement

With wide range of products & credit cards across retail & SMB category, app offers a one-stop solution for all financial needs of the user. The other features app offers are EMI calculators, refional language options (Marathi, Hindi,Bengali) as well as training.

Sharing his views on the new app, Manav Jeet, MD & CEO of Rubique said, “We are constantly on the lookout for tech solutions that can make our services more unified and hassle-free for our users. And, this new version of the app adds another dimension to their experience, making it unique and rich, based on the data extracted from their digital and social media space along with their needs, eligibility and interests. We are excited to introduce the new interface and features to all our existing users as well as the prospective customers.”

Besides the customers, the new version of the Rubique app also brings a favourable earning opportunity for its business associates through latest features like end-to-end transaction flow, payout calculation, wide range of products, meeting scheduler, Real-Time Tracking, Training and Rewards. A person registered as customer can upgrade himself to a business associate to earn on the same app itself.

Rubique has been transforming the traditional lending process through technological interventions in an unprecedented manner ever since its inception in 2014. This has helped a tremendous number of customers fulfil their financial requirements. Some of the recently launched products bringing tech-driven paradigm shifts in traditional practices include Rubique’s unique Online PLUS model enabling users to get their loan applications processed faster, Rubot – an AI and decision engine powered bot aimed at easing the transaction experience and Rubique’s lending gateway which provides a unified financial interface. All these advanced technology products have enabled the platform to disburse around USD 270 million worth of loans, 43000+ credit cards and realized USD 3.8 million in revenue till date. The new version of the app will further drive the platform to register more seamless disbursals and referrals, thereby cementing its position as the leading marketplace lending platform in India.

About Rubique

Fintech Company Rubique is the leading marketplace lending platform in India. The platform empowers individuals & SMBs with an easy & smoother access to finance through wide range of loan, credit card * insurance products. Built on proprietary matchmaking algorithm, Rubique’s marketplace platform has been integrated with financial institutions’ systems for real time processing & for providing online approvals to the customer. The advance technology solution not only reduces the processing time significantly but the data analytics done on hundreds of data points helps to bring predictability & assess creditworthiness offering best deal to their customer.

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