Titan launches Design Awards with Tata Trusts to celebrate innovations that create social change

Pic 1 (L-R)- Mr. Ramji Raghavan, Founder and Chairman of Agastya International Foundation, Mr. V R Mehta, Trustee, Sir Dorabji Tata Trusts and Mr. Bhaskar Bhat, MD, Titan Company Limited.

Titan’s new CSR program, Design:Impact Awards for Social Change, advocates sustainable product design for benefit of society
Titan launches Design Awards with Tata Trusts to celebrate innovations that create social change

August 18, 2017: Titan Company Limited, India’s largest lifestyle company driven by innovation and design, today launched the ‘Design:Impact Awards for Social Change’ in collaboration with Tata Trusts. With key focus on building innovative product designs that resolve social issues, the award platform is a movement that advocates efficient and sustainable product design for social change. Titan’s Design:Impact Awards is a project-based grant award that aims to positively impact the underprivileged communities and needs of the society, by encouraging and inspiring bright minds to design for the benefit of the Indian society.

Open to innovators across India, Titan aims to identify and mentor product design innovators who would like to upscale their products’ reach to a larger community. The program will also recognize Grassroot Innovators, particularly who have been able to design creative product solutions for contextual problems at hand using whatever means available.

The grand jury panel for Titan’s Design:Impact Awards includes Dr. R.A. Mashelkar, one of India’s most eminent scientists and former Director General of the Council of Scientific & Industrial Research; Prof. Anil Gupta, globally renowned grassroots innovations scholar and founder of the Honey Bee Network, Prof Ashok Jhunjhunwala, Department of Electrical Engineering, Indian Institute of Technology, Madras and pioneer in Industry Academia interaction towards R&D, Innovation and Product Development; Padma Shri V.R. Mehta, Trustee, Sir Dorabji Tata Trusts; Mr. Harish Bhat, Brand Custodian, Tata Sons and Mr. Ramji Raghavan, well-renowned India-based social innovator and entrepreneur and Founder and Chairman of Agastya International Foundation; and others.

Mr. Bhaskar Bhat, Managing Director, Titan Company Limited, said at the launch, “In the last 30 years, our efforts at Titan has been towards creating exemplary design for generations of Indians. Our partners, Tata Trusts, have been a catalyst in transformational change in India with a focus on sustainable development through innovation, since the early 1900s. Now, with the Design:Impact Awards, together we aim to celebrate product design that brings about social change. We will jointly use our design experience and social sector connect to help innovators make an impact wherever they are needed the most.”

Product design innovators and teams with prototyped and tested products are eligible to apply for the award and grant. Eligible entries are those that aim at resolving a social problem through a well-designed product or a system related with tangible/hard products. Innovators who finally qualify will be financially supported upto Rs 65 lakhs along with advocacy, recognition, and mentorship. At later stages, grant recipients will also be given the opportunity to apply for seed capital for further funding. Post the awards, Titan could also consider a multi-year support for some of the chosen grantees as part of its CSR strategy.

Mr. V.R. Mehta, Trustee, Sir Dorabji Tata Trusts, said at the launch, “Our partnership with Titan’s Design Impact Awards is part of Tata Trusts’ larger vision to demonstrate how technology and innovation can massively leverage the efforts to make a positive difference in the lives of the communities. As part of this initiative the Foundation for Innovation and Social Entrepreneurship (FISE), Tata Trusts, and Titan, aim to tap entrepreneurs and innovators having a strong focus on addressing development sector challenges to create social change and remain engaged with them throughout their product lifecycle stages.”

Entries are eligible for, but not limited to, entrepreneurs focused on social product innovation, individuals, or small teams within large organisations working on a specific product innovation, students working as individuals or small teams, grassroots innovators and foreign nationals working on social product innovation in India.

Note: Creating the application is the first step towards participating in the Design:Impact Awards for Social Change. Applications must be submitted via the Application Form available on www.designimpactawards.in, by 31st October 2017.

About Titan Company Limited: 

Titan Company Limited (earlier known as Titan Industries Limited), a joint venture between the Tamil Nadu Industrial Development Corporation (TIDCO) and Tata Group, commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into Jewellery and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with SKINN. Today, Titan Company Limited, India’s unchallenged leader in watches, jewellery and eyewear, is credited with changing the face of all these industries. The financial year 2016-17 achieved an income of 14.5%. Further the company reported a 43% income and profit growth for the April- June 2017 quarter.

About Tata Trusts: 

Celebrating its 125th anniversary this year, Tata Trusts is amongst India’s oldest, non-sectarian philanthropic organisations that work in several areas of community development.  Since its inception, Tata Trusts has played a pioneering role in transforming traditional ideas of philanthropy to make impactful sustainable change in the lives of the communities served. Through direct implementation, co-partnership strategies and grant making, the Trusts support and drive innovation in the areas of education; healthcare and nutrition; rural livelihoods; natural resources management; enhancing civil society and governance and media, arts, crafts and culture. Tata Trusts continue to be guided by the principles of its Founder, Jamsetji Tata and through his vision of proactive philanthropy, the Trusts catalyse societal development while ensuring that initiatives and interventions have a contemporary relevance to the nation.  For more information please visit http://tatatrusts.org/