VLCC sets the trend: Launches ‘Semi Permanent Makeup’ in India

~ Introduces the revolutionary makeup technology for eyebrows, lips and eyeliner~

Chandigarh, August 10, 2017: VLCC, a pioneer in the beauty and wellness industry, today announced the launch of the path-breaking technology of Semi-Permanent Makeup in India, the first time ever in the country. VLCC announced the roll out of a range of never before semi-permanent makeup services based on internationally renowned revolutionary makeup technology for eyebrows, eyeliners and lips that promise gorgeously arched and shaped eyebrows, those perfect lips and semi-permanent eyeliner, aimed to accentuate your natural beauty.

VLCC sets the trend: Launches ‘Semi Permanent Makeup’ in India

VLCC’s specially trained team, certified by Swiss Color, an internationally renowned brand of high quality permanent make up and microblading products and services, will be delivering these services at the VLCC centers. The services are available at bonanza prices, starting at Rs. 34,999.

Speaking on the event, Mr. Ashutosh Bhardwaj, Chief Business Officer- Wellness Services, VLCC said, “VLCC has been the flag bearer for the beauty and wellness industry in India. It is a trendsetter that has launched international brands and global services for the Indian customers. The Semi-Permanent Makeup is one of the path-breaking services aimed at offering the perfect eyebrows, lips or eyeliner to women. These services are being launched for the first time in India and are aimed to help the customers of today to get perfect contouring with full and luscious lips, eyebrows or eyeliner, in a matter of a few hours. We understand that the customers today are looking for solutions that can give quick and visible results. They are willing to experiment with international services to enhance their beauty. We are confident that the internationally acclaimed range of Semi-Permanent Makeup services that deliver long lasting results, will be a huge hit for our customers, across age groups.”

The range of services include the extremely popular ‘3D eyebrows’ for a defined look; ‘ombre eyebrows’ for adding definition to thinning, sparse or full eyebrows; and ‘power eyebrows’ that combines hair strokes with intense color techniques to produce a more powerful brow style. For the perfect semi-permanent eyeliner, VLCC has launched 3 services- ‘the natural eyeliner’; ‘the defined eyeliner’, a beautifully shaped eyeliner with a flick at the end, to give an impression of bigger, more open and almond shaped eyes; and ‘the trendy eyeliner shadowing’, that can created and used with one or multiple colors depends on the client's needs. The range of semi-permanent makeup for the lips launched by VLCC include ‘3D Lips’, the most popular lip treatment that gives a fresh, young and natural look to the lips; ‘Redefined Lip Contour’;  and ‘Lip Amplification’ to correct asymmetrical, uneven or thin lips.

About VLCC Group

Founded by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC is today widely recognized for its comprehensive portfolio of beauty and wellness products and services and also enjoys a high level of consumer trust. The VLCC Group’s operations currently span 330 locations in over 150 cities and 14 countries across South Asia, South East Asia, the GCC Region and East Africa. This includes UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya, India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore and Thailand. VLCC:

•                     Manages one of the largest chains of Slimming, Beauty & Fitness centers across Asia;

•                     Runs one of Asia’s largest networks of vocational education academies in Beauty & Nutrition;

•                     Manufactures in Switzerland and the company’s plants in India and Singapore, a comprehensive range of skin care, hair-care and body-care products as well as nutraceuticals under the VLCC Natural Sciences™, Skin MTX™, BelleWave™, Enavose™, VLCC Slimmer’s™, VLCC Shape Up™, Specifix™ and VLCC Wellscience™ brands, which are not only used as consumables in treatments and therapies at all VLCC Wellness Centers globally but are also retailed through over 100,000 retail outlets and beauty salons across South Asia, the Gulf Cooperation Council (GCC) countries, South East Asia and East Africa.