Breaking News

Bisleri and Jet Airways add to the grandeur of the Airtel Delhi Half Marathon 2017 as Hydration and Airline partner respectively

·  PUMA India launches a shoe collection initiative to address the basic need of easy access to quality footwear

New Delhi, 15 September 2017:  Procam International, the pioneers in distance running in India, today announced new associations and initiatives at the back of the 10th edition of world's prestigious Airtel Delhi Half Marathon (ADHM).

With the success of their associations with Procam events earlier this year, India's leading brands  have extended their association with ADHM -  Bisleri as the Hydration Partner and  Jet Airways as the official Airline Partner.  In addition to this, PUMA, leading Sportswear Company in India launched an exciting shoe collection initiative to address the basic need of easy access to quality footwear.

As the Hydration Partner, Bisleri will cater to the water requirements for the runners and professional athletes participating in the event. In addition to that Bisleri, will also engage with runners and share knowledge on hydration, and will ensure water stations along the route to take care of the hydration needs of all runners.

"With consumers increasingly realising the importance of active lifestyle, Bisleri would like to emphasise the importance of water for leading a healthy lifestyle. Hydration as a subject is neglected in sports until now in India. Associating with Procam International gives us an ideal platform to connect with the consumers, educate them about the importance of right hydration and let our consumers know that we care for their health. It is important to adopt a correct hydration strategy, especially during endurance runs as not just dehydration, even over hydration is a serious problem and can adversely impact runner's health and performance." said Anjana Ghosh, Director, Marketing, Bisleri International Pvt. Ltd.

After coming on board as a partner for 2017 edition of Mumbai Marathon, Jet Airways extended its support to the Airtel Delhi Half Marathon 2017. As India’s premier international airline, all our world-class elite athletes will fly the Jet Airways and take comfort in their warm hospitality and smooth experience.

Jayaraj Shanmugam, Chief Commercial Officer, Jet Airways said, “Marathons not only test the spirit of human endurance, but also reflect the power of resilience as well as the strength of faith and self-belief. Jet Airways is proud to associate itself with the 10th edition of the Airtel Delhi Half Marathon – one of India’s iconic running events. It is our endeavour to spur our employees and participants to push and go beyond their limits, in the pursuit of excellence.”

On the sidelines of the 10th edition of ADHM, PUMA India has launched a shoe collection initiative in association with Goonj, a social enterprise focused to work on improving accessibility to basic needs like clothing, education and sanitary pads while changing the dynamics of giving & receiving with dignity.Under this initiative, starting November, 2017, customers can drop their used shoes at PUMA stores across 12 cities. These can be sports/casual shoes of any brand but should be in a condition such that the recipient can use it.  All the collected shoes will be given to Goonj, who will further channelize these shoes to rural India and eventually help many others set their feet on the ground in comfort. According to various studies and reports, more than half of rural population in India don’t have access to proper shoes. This initiative from PUMA creates a platform to help in this need.  

Abhishek Ganguly, MD, PUMA India, said “We are excited to be associated with ADHM for the third time. Running has immense potential in India, and we want to do everything we can to nurture this ecosystem. Associations such as these are in line with our pursuit of encouraging more people to adopt a healthier lifestyle.

He further added, “As the leading Sportswear Company in India, it is our responsibility to address the basic need of easy access to quality footwear. Our Shoe Collection initiative with Goonj is a step in this direction which has the ultimate aim of shoes for every foot”

“The Airtel Delhi Half Marathon celebrates a landmark year with its 10th edition. It’s a matter of great pride for us to have Bisleri and Jet Airways as our partners for the 2017 Airtel Delhi Half Marathon. Successful delivery of this event needs partners who share the same vision and passion and in Bisleri and Jet Airways, we have found just that. The shoe collection initiative launched by PUMA further strengthens their commitment to the sport.  This is a beginning to a long standing partnerships and we will continue in delivering a memorable experience every passing year,” expressed Vivek Singh, Joint MD, Procam International.

ADHM this year has received the merit of a Gold Label Race – a rare distinction from the International Association of Athletics Federations (IAAF) classifying the half marathon as one of ‘leading road races around the world’. This new status comes as a jewel in the crown for the country’s most preferred half marathon. In a bid to give a fillip to the emerging runner community, for the first time, there will be a 10K timed run exclusively via charity. Besides all half marathon runners will get exclusive PUMA Race Day Tees while first 1000 runners will receive PUMA Finishers Tee.

Registrations for the event are now open and you can log on to for more details.

About Procam International
Since its inception in 1988, Procam International has been a driving force behind the growth and development of Indian sports. Envisioned by founders Anil & Vivek Singh, Procam is one of the foremost holistic sports management companies, involved in the promotion of national and international sporting events, sports consultancy, and live television programming.
Astute planning and exemplary execution of over 75 international events, in various sporting disciplines including cricket, football, tennis, distance running, squash, WWE & horse racing, among others, Procam events have elicited participation from athletes of the highest calibre, as well as huge public interest and attendance. Founder and promoter of some of the most distinguished road races in the world: Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and the Tata Steel Kolkata 25 K have helped redefine the health & fitness paradigm of our country.

In 2017, Procam International launched the Nexa P1 Powerboat, Indian Grand Prix of the Seas, from Mumbai’s very own amphitheatre, Marine Drive. This Powerboat World Championship Series event had, close-to-shore racing, a course on water (for the first time ever), and participation from the world’s best pilots and navigators. An august beginning for another path-breaking sporting paradigm.