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Dabur named BrandZ Most Valuable Personal Care Brand

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Ranked amongst Top 20 Most Valuable Indian Brands 2017

New Delhi, 18 September, 2017: India’s Science-based Ayurveda expert Dabur India Ltd has been named the BrandZ Most Valuable Brand in the Personal Care category. Dabur was also ranked amongst the Top 20 in the BrandZ Top 50 Most Valuable Indian Brand 2017 Report, released by marketing and brand consultancy Millward Brown.Carried out by marketing and brand consultancy Millward Brown, the BrandZ Top 50 Most Valuable Indian Brands is the most definitive and robust ranking of Indian brands, and is based on a unique BrandZ brand valuation methodology that combines extensive consumer insights with rigorous financial analysis.

Dabur India Ltd Executive Director-Consumer Care Business Mr. K.K. Chutani said: “We are proud to be named as the Most Valuable Personal care Brand in the country.  Innovation has always been an essential part of our business strategy and our vision. For over a century, Dabur has been the trusted name when it comes to Natural Personal and Health care with its of nature-based formulations that have been relevant for consumers across generations. We have been constantly marrying the traditional knowledge of Ayurveda with modern-day Science to create products that meet the ever-changing needs of our consumers across generations. This pace of innovation will continue in the future too.”

The brand valuations in the BrandZ Top 50 Most Valuable Indian Brands 2017 are produced by Kantar Millward Brown using market data from Kantar World panel, and Bloomberg. The consumer viewpoint is derived from the BrandZ database. Established in 1998 and constantly updated, this database of brand analytics and equity is the world’s largest, containing over three million consumer interviews about more than 100,000 different brands in over 50 markets. BrandZ is the only brand valuation tool that peels away all of the financial and other components of brand value and gets to the core—how much brand alone contributes to corporate value.

About Dabur India Ltd: Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 130 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.

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