Mafe Mobile launches its new affordable 4G smartphone - AIR

Packs superior performance and is loaded with useful features

5th September, 2017, New Delhi – Mafe Mobile, a leading brand of affordable phones, has announced the launch of its latest 4G enabled smartphone – the AIR, which offers powerful performance and is loaded with useful features at an affordable price.

Mafe Mobile launches its new affordable 4G smartphone - AIR

The AIR comes with a 10.16 cm (4), (800 x 480 pixels) FWVGA display which offers a rich movie viewing and game playing experience. Powered by a 1.3 Ghz, quad core Spreadtrum processor, 2GB RAM and latest Android 7.0 Nougat OS, the AIR delivers stunningly fast performance and makes multi-tasking a breeze. Now, watch movies, chat and play games without any drag on device performance!                              
Featuring a 5MP rear camera with LED flash and a 2 MP front camera, the AIR is equipped with a solid 2000mAh Li-Ion battery with 10 hours of talk time and 22 hours of standby time. It offers an internal memory storage of 16GB expandable upto 32 GB .Weighing just 120gms and measuring 10.7 mm in thickness, the AIR  is extremely  light weight and sports a slim design making it easy to carry around. The 4G smartphone also packs an array of other useful features like GPS, Bluetooth, Wi-Fi, Wi- Fi Hotspot , gravity and proximity sensor and FM radio

Commenting on the launch, Mr Jaikishan Agarwal ,  Director- Operations, Saawariya Impex Pvt Ltd, said, ‘Our customer centric philosophy and commitment to quality has helped us sell over 2.5 mn devices till dateand is testimony to our in depth understanding of  consumers particularly in smaller cities and towns. The all new Mafe AIR is designed for the first time smartphone user who has aspirations but is also looking for a value for money product. Our new offering blends design, durability, performance and affordability into one device setting new benchmarks in the industry. Additionally, our 650 service centres across the country deliver all necessary support and peace of mind. We are positive that the AIR will receive a great response from our esteemed customers.”
Priced at Rs 3999, the AIR is available in 2 vibrant colors - champagne gold & Coffee. The product is available at 14,000+ retail points and leading e-commerce sites like:, and,among others.

About Mafe Mobile
Mafe is a leading domestic handset brand promoted by Saawariya Impex Pvt. Ltd. Founded in the year 2013 and based in New Delhi; the home grown brand focuses on the affordable phone market and offers a range of feature and smart phones. With a world class manufacturing plant in Haryana having an installed capacity of 250,000 units per month and an in-house R&D unit, the company adheres to stringent quality standards. Backed by committed promoters, a team of 250 experienced telecom professionals, a network of 400 + distributors, 14000+ retail points and 650 service centres, the brand has sold over 2.5 million handsets till date. With a current CAGR of 40 per cent, Mafe is one of the fastest growing, Made in India telecom brand.